Marketing Manager

We are looking for a strategic and execution-focused Marketing Manager to lead our field marketing and BTL initiatives, bringing our brand closer to consumers through impactful on-ground campaigns across Bangalore. Position: Manager – Marketing Location: Bangalore Experience: 10–15 Years Industry: FMCG / Food (mandatory) Qualification: Graduation / MBA (MBA preferred) Must-Have Responsibilities: Implement the annual marketing calendar across regions and categories with a focus on seasons, key SKUs, and assess campaign effectiveness to make necessary improvements. Plan and execute annual field marketing activities such as in-store activations, sampling programs, taste trials, and consumer engagement events, dealer boards, hoardings, other outdoor need, ensuring alignment with the company's overall marketing objectives.

Collaborate with the sales team to ensure marketing activities support retail and wholesale goals, providing actionable feedback to optimize in-market performance. Build and maintain strong relationships with local marketing vendors, and trade partners to facilitate marketing initiatives. Work closely with branding, packaging, and production teams to ensure cohesive execution of marketing campaigns and product launches.

Coordinate with Legal & R&D teams to ensure that all product-related marketing materials comply with statutory and legal requirements. Lead market research efforts (qualitative and quantitative) to gather consumer insights, support new product development, and ensure successful product launches. Supervise and manage field marketing executives, ensuring they have the resources and guidance needed to execute campaigns effectively.

Monitor market trends and competitor activities to make strategic recommendations for improving field marketing efforts. Plan and ensure ROI accountability and cost efficiency across all field marketing activities. Manage end-to-end agency relationships — from brief to execution — including agency pitch evaluations, cost negotiations, onboarding, and performance reviews against predefined quality metrics.

Establish audit mechanisms and real-time reporting systems (daily/weekly/monthly) to track execution quality and provide actionable insights to internal and external stakeholders. Good-to-Have Responsibilities: Lead the identification and management of local vendors for in-shop branding, shop boards, and consumer promotions to ensure high-quality, timely campaign execution. Drive the development of innovative field marketing initiatives that enhance consumer engagement and promote brand loyalty.

Work with the sales team to gather insights on the efficacy of marketing activities and support product sell-through at retail points. Interested Drop your CV at [email protected]