Marketing Manager Binax and Third Party South - Infectious Disease - Barcelona

Overview

In this Marketing role, you drive revenue for the Binax NOW line across South Europe by turning market insights into compelling segmentation, targeting, positioning, pricing and campaigns. You will work closely with Medical Affairs, SSL, and Sales to support sustainable growth and launch excellence. The role blends market understanding, demand generation, and sales enablement to influence pricing, health economics, and market access initiatives.

This is an opportunity to shape how Abbott's diagnostic solutions reach customers and improve patient outcomes at scale. You will join a cross-functional, impact-driven team focused on delivering value in a dynamic healthcare landscape.

• career development
• international exposure
• diversity and inclusion
• opportunity to work with a global leader in healthcare

• Own the win/loss loop for the line, including debriefs, quarterly segmentation reviews, and alignment with Sales and Country Managers
• Support pricing strategy and value communication by segment, including price corridors and margin awareness
• Contribute to health economics and market access initiatives with Medical Affairs, SSL, and Business Development
• Develop and pursue new segments and channels for the line in collaboration with Distributor Management
• Engage with customers and regional KOLs to gather VOC and inform strategy
• Develop and execute the South Europe marketing strategy for Binax NOW and third-party products aligned with global/EMEA priorities
• Identify growth opportunities via market analysis, segmentation insights, and competitive intelligence
• Plan and run campaigns, digital initiatives, events, and educational programs; localize materials for Iberia and Italy

• Degree in marketing, business or life sciences; scientific literacy required
• 5 to 8 years in marketing in diagnostics or medical technology, including product marketing and market access
• Experience with revenue and margin metrics; pricing depth, KOL engagement, and analytics-focused segmentation
• Fluent in English and at least one South European language

• strong communication and presentation skills
• influencing cross-functional stakeholders in a matrix organization
• project management with ability to handle multiple priorities across countries
• product marketing
• market segmentation
• pricing strategy