Marketing Lead

• Full time, Ongoing
• Band 6, Starting salary $94,713 plus superannuation

The City of Greater Bendigo is in the heart of central Victoria on Dja Dja Wurrung and Taungurung Country. Located just 90 minutes’ drive from Melbourne, our region offers all the benefits of a large city with a warm and welcoming country feel. Greater Bendigo is an attractive region that is famous for its food and wine, and boasts the Bendigo Art Gallery, theatres, stunning heritage buildings and natural surrounds that provide great recreational opportunities.

There are also high quality education and health services, a wide range of housing options, excellent rail and road networks, and Bendigo Airport has regular direct QantasLink flights to Sydney. We provide more than 65 important services to support our community, which is heading towards a population of 200,000 by 2050. Now is a great time to join us!

The Role

Bendigo Venues & Events is investing in its marketing capability to support audience growth, strengthen community engagement and deliver exceptional experiences across its portfolio of arts, culture and entertainment venues. As part of this exciting period of growth and evolution, we're seeking an experienced Marketing Lead to help shape and drive our marketing direction. In this new leadership role, you will develop and deliver integrated marketing strategies and campaigns that connect audiences with some of Bendigo’s most iconic venues, events and cultural programs.

Working closely with internal stakeholders, external suppliers and a dedicated marketing team, you’ll provide expert advice, coordinate campaign delivery, analyse performance and identify opportunities to increase audience engagement and attendance. You’ll lead day-to-day marketing operations, support and mentor team members, manage competing priorities and help shape innovative marketing approaches that connect our community and visitors with exceptional cultural experiences. Some flexibility in working hours is required, including occasional evening and weekend work to support events and key campaigns.

About You

You are a strategic and collaborative marketing professional who enjoys turning ideas into impactful campaigns. With experience in marketing, audience development, communications or a related field, you bring a strong understanding of campaign planning, stakeholder engagement and performance analysis. You thrive in a fast-paced environment, balancing strategic priorities with hands‑on delivery.

Confident working with a broad range of stakeholders, you build trusted relationships, provide expert advice and use data‑driven insights to identify opportunities and improve outcomes. A natural organiser and people leader, you are comfortable coordinating competing priorities, supporting team members and driving results while maintaining a high level of attention to detail. A satisfactory Police Records Check and Working with Children Check are required for this position.

Benefits

• Annual salary increases | Full time position | Fitness Passport
• Secure and stable employment | Contribute to our community
• Salary packaging options | Values based organisation | Study leave
• Paid parental leave | Purchased leave | Training & development opportunities
• Achieve work/life balance in a flexible team | Above award wages
• Access to a range of mental health and wellbeing supportive initiatives

Contact

If you require any further information regarding this position, please contact Jacoba Kelly, Coordinator Audience & Engagement, 4408 6670.

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