Marketing GTM Operations Specialist

Senior GTM Operations Specialist

Responsibilities

Design, create, and scale SDR playbooks aligned with established Golden Rules. Standardise end‑to‑end workflows, including status definitions, SLAs, qualification frameworks, routing logic, and edge‑case handling. Ensure every SDR interaction follows clear operational logic that is auditable, measurable, and repeatable across markets. Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, and process variations). Identify growth opportunities through performance analysis and conversion insights. Drive data‑backed decisions: scale what wins, iterate what works, and sunset what doesn’t. Ensure data quality and availability to power dashboards covering activity and productivity metrics, funnel conversion rates (MQL to SAL to Demo to Deal), pipeline health, velocity, and SLA adherence. Partner with RevOps and Data teams to apply AI and automation across the SDR lifecycle, including lead prioritisation and scoring enhancements, intelligent routing and workload balancing, sequence optimisation and messaging recommendations. Translate AI outputs into clear operational guidance for SDRs, ensuring adoption, trust, and measurable impact. Qualifications

Strong HubSpot knowledge (mandatory): hands‑on experience with workflows, lead routing, lifecycle stages, properties, reporting, and integrations. Experience in GTM/SDR/RevOps Operations in a B2B environment. Ability to design and standardise scalable sales workflows, playbooks, SLAs, and qualification frameworks. Strong analytical mindset: comfortable working with funnel metrics, conversion rates, and performance KPIs. Ability to translate business needs into technical solutions and communicate them clearly across teams. Experience with A/B testing and experimentation in SDR or marketing workflows. Exposure to automation and AI use cases. Experience with additional GTM tools beyond HubSpot. Background in high‑growth or multi‑market environments. Benefits

High‑growth, multicultural and friendly environment. Wellhub membership: gym, pool, outdoor classes. Expense savings with Cobee. Language classes. Breakfast in the office and organic fruit. Food discounts with Nora. Pet friendly office. Additional benefits discussed during the interview. Equal Employment Opportunity

We believe in diverse talent: we welcome applicants from all backgrounds and strongly encourage people of diverse experiences and identities to apply. We are committed to equal opportunities and actively promote workplace inclusion of people with disabilities. If you would like to learn more about our inclusive recruitment processes, you are welcome to indicate so optionally and we will share additional information with you.

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