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Marketing Content Manager

ABL Recruitment

LondonFull-timeMid LevelOn-site

Job Description

Location: London (Hybrid, 2-3 days per week in office)

Contract: Until end of year (with potential for extension)

Hours: 40 hours per week

Start Date: ASAP

About the Role

We are seeking an experienced Senior Content Marketing Manager to join a leading global supply chain and logistics business. This is an exciting opportunity to shape and lead sales content strategy across a broad transportation and supply chain services portfolio.

Working closely with Product Marketing, Sales Leadership, and cross-functional stakeholders, you will own the development and delivery of high-impact sales enablement content that supports commercial growth and accelerates deal progression. You will ensure a consistent pipeline of customer-facing content aligned to buyer journeys, sales stages, and market opportunities.

Key Responsibilities

  • Lead the creation and management of sales content programmes across logistics, transportation, and supply chain services.
  • Partner with Product Marketing, Sales, Operations, Customer Insights, and subject matter experts to develop compelling content that supports go-to-market initiatives.
  • Create strategic sales assets including:
  • Customer success stories and shipper proof points
  • Competitive positioning materials
  • Carrier acquisition narratives
  • Solution and industry thought-leadership content
  • Ensure content accurately reflects business value propositions and customer challenges.
  • Monitor industry developments, market trends, and customer pain points to identify new content opportunities.
  • Translate complex market data, freight trends, and supply chain insights into commercially compelling narratives.
  • Support sales teams with content that influences buying decisions and improves sales effectiveness.

About You

We're looking for a commercially minded content marketer with a proven track record of developing sales enablement content within a B2B environment.

  • Significant experience building and managing sales content programmes.
  • Background within logistics, transportation, freight, or supply chain industries.
  • Strong content development and copywriting skills with the ability to create original, insight-led content.
  • Excellent stakeholder management skills and ability to work across multiple business functions.
  • Strong analytical mindset with the ability to interpret market trends and customer insights.
  • Experience translating customer challenges into persuasive commercial narratives.

Successful candidates will demonstrate:

  • Customer Obsession
  • Earn Trust
  • Insist on the Highest Standards
  • Strategic thinking
  • Excellent communication and influencing skills

Why Apply?

This role offers the opportunity to influence content strategy for a large-scale transportation and supply chain portfolio while working alongside senior marketing, sales, and product leaders. You'll have a direct impact on customer engagement, sales effectiveness, and commercial growth within a fast-paced and innovative environment.

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