Marketing & Communications Lead
Closer to Home Community Services (CTH)
Job Description
About Closer To Home Community Services
About Us: Closer to Home Community Services (CTH) is a non-profit organization located in Alberta since 1995. CTH provides a wide range of services designed to meet the unique needs of children, youth and families. Be a part of an innovative team that envisions a world where 'every child is thriving within supportive family and community relationships'.
Join in our mission to facilitate growth and belonging in communities of meaningful relationships and where our integrity is grounded in evidence-based practice authentically informed by, and connected to, diverse cultural wisdom. Together, we will journey with children and families to uncover strength, hope and healing, creating new possibilities for a brighter future.CTH is committed to diversity, equity, inclusion and belonging for all; including different cultural backgrounds, spiritual beliefs, and sexual and gender diversities. We strive to be an employer of choice with a focus on wellness and connection.
Company benefits include:
- Disability
- Life and AD&D Insurance
- Extended Health & Dental Coverage
- Additional Health Spending Account
- Employee Assistance Program
- Wellness Days
- RRSP Matching
- Company Events
- Training and Professional Development
About the Position
As the Marketing and Communications Lead, you will be responsible for the planning and executing of Closer to Home’s internal and external communication. This role generates original and engaging multimedia content for various platforms to support Closer to Home’s storytelling, which showcases impact, uplifts community voices, and drives engagement and brand awareness.
This is a temporary full-time 16-month contract role with potential for permanent employment following the end of the contract.
Responsibilities
- Strategy, Branding & Design
- Develop, monitor, and evaluate communications strategies and campaigns.
- Provide brand and social media guidance to ensure agency-wide consistency across written documents (including Reports to Community, impact reports, donor proposals, recognition items, flyers, brochures, advertisements, training tools, and branded print materials).
- Maintain and design printed content, such as brochures, newsletters, business cards, and annual reports.
- Develop relationships across the agency leadership to ensure messaging is aligned between departments and programs.
- Digital Media, Website & Analytics
- Maintain and regularly update website content, working with the webmaster on technical improvements.
- Coordinate and advise with leadership as CTH moves to a new website platform
- Ensure all social media platforms are current and populated with engaging posts.
- Track and analyze engagement across digital platforms, using analytics to drive content improvements.
- Content Creation & Storytelling
- Capture and organize event photography, and manage digital image archives.
- Support fund development by contributing to materials and donor-facing content.
- Encourage frontline staff to share client stories for public engagement, and collect/file these stories.
- Media Relations & Public Relations
- Build and maintain relationships with media contacts, maintain the media database, monitor media coverage, and provide regular reporting.
- Write and distribute media materials, including press releases, backgrounders, fact sheets, and speeches.
- Coordinate media engagement for agency events and key initiatives.