Marketing Analyst (San Mateo)

Overview Our global transportation technology client is seeking a data-driven Marketing Analytics professional to drive performance optimization, ROI, and strategic growth across acquisition, retention, and brand marketing. This role partners cross-functionally to translate complex data into actionable insights that scale marketing effectiveness. Key Responsibilities Analyze user-level data to uncover behavior insights and inform marketing strategy and optimization Define KPIs and measurement frameworks; evaluate campaign and channel performance across full funnel Design and execute A/B and multivariate tests to assess marketing impact on business outcomes Build and maintain dashboards (e.g., Tableau) to track performance against targets, forecasts, and historical trends Partner with Marketing, Finance, Strategy, Operations, and AdTech teams on planning, prioritization, and reporting Present data-driven insights and recommendations to senior leadership to guide decision-making Leverage tools like Salesforce to manage and scale analytics workflows Identify opportunities for predictive modeling to forecast growth and user trends Core Qualifications Strong experience in marketing analytics, performance measurement, and ROI optimization Proficiency in Salesforce and data visualization tools (e.g., Tableau or similar) Expertise in statistical testing (A/B, multivariate) and data analysis methodologies Ability to translate data into strategic insights and influence business decisions Understanding of full-funnel marketing (acquisition, retention, brand; online and offline) Experience working cross-functionally in fast-paced, high-visibility environments Additional Details Preferred location: San Francisco or East Coast (near office); 1 day/week in-office Must be comfortable managing fluctuating workloads and high-pressure, high-visibility projects Experience navigating complex organizational structures (e.g., FTE vs. external workforce) is a plus