Performance Marketing Analyst (San Francisco)

Role: Marketing Analyst Locations: San Francisco, CA/ NYC, NY/ Miami, FL/Chicago, IL/Sunnyvale, CA/- Hybrid (once a week in office) Duration: 7 months (With high possibility of extension) Top 3 responsibilities of this role: Performance Optimization & Strategy: Mining user-level data to understand behavior and leveraging those insights to propose new marketing strategies and ROI-driven decisions. Measurement & Experimentation: Defining key metrics for initiatives, implementing statistical tests (A/B or multivariate), and calibrating how marketing performance is tracked across the business. Cross-Functional Reporting: Developing automated dashboards and presenting complex data findings to senior management and stakeholders across Marketing & Sales Mandatory requirements: Salesforce Proficiency: Demonstrated experience using Salesforce Data Visualization: Mastery of Tableau (or similar tools) to create performance dashboards and visualize user behavior relative to KPIs.

Statistical Expertise: Proven ability to implement and analyze statistical tests to measure marketing impact on business metrics. Desired Skills: Predictive Modeling: Experience or passion for building models that forecast growth and future user trends. Strategic Advisory: The ability to not just pull data, but to help leadership define the questions that should be asked in the first place.

Full-Funnel Marketing Knowledge: Familiarity with the unique data perspectives of acquisition, retention, and brand marketing across both online and offline channels. Job Description: You possess a passion for improving techniques, processes, tracking, analytics insights, predictive modeling and technology used by marketing to achieve our bold supply and demand growth goals. You will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, user behavior and channel effectiveness.

As a member of the marketing analytics team, you will also help define the way marketing performance is calibrated and help define what questions should be asked. You'll play an important part in finding opportunity fields to help the marketing function scale as we develop acquisition, retention and brand love. You will offer a deep marketing-driven data perspective while collaborating closely with Finance, Strategy, Operations and AdTech.

You will be on the forefront of analysis, leveraging our data sources to propose new ideas and drive key strategic decisions through both offline and online efforts. What you'll do - Mine data and analytics at user level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies a Be a key partner on the performance marketing team. Collaborate during project planning/prioritization meetings, stakeholder meetings, data prioritization meetings, etc Choose the proper metrics for tracking current and future experiments and marketing initiatives Develop dashboards that provide insights and visualization into users and channel performance relative to KPIs, projections, and historical performance Implement and analyze statistical tests like A/B tests or multivariate tests to provide understanding of marketing impact in business metrics.

Present findings to senior management to drive business and marketing decisions Use tools such as Salesforce to work efficiently at scale