Marketing Analyst

We are looking for a proactive Marketing Analyst to join our team who will be responsible for providing analytical and operational support to the Marketing Department, ensuring the proper execution, coordination, and control of the brand's various programs, initiatives, and assets.

Their main responsibilities include managing marketing programs with the dealer network, administering the marketing vehicle fleet, controlling brand materials and merchandising, monitoring performance indicators, and coordinating operational processes that contribute to achieving the Company's sales and positioning objectives.

Key Responsibilities:

• Monthly approval of cooperative advertising plans for each dealer.
• Review and validation of expense reports for the cooperative advertising plan.
• Monitoring compliance with the brand guidelines across all touchpoints (digital, point of sale, physical materials, etc.).
• Approval of Key Visuals (KV), social media content, point‑of‑purchase (POP) materials, and any other items that include the use of the institutional logo.
• Monthly review of dealer network websites, ensuring brand consistency and proper content implementation.
• Management and monitoring of the Dealer Live Broadcast program.
• Coordination with dealerships to ensure adherence to the broadcast schedule.
• Monitoring, consolidation, and reporting of Dealer Live Broadcast program metrics.

Management of Vehicles and Materials Assigned to Marketing:

• Comprehensive management of vehicles assigned to the Marketing Department.
• Coordination of vehicle loans for press, influencers, content creators, events, promotional activations, audiovisual productions, and internal requirements.
• Coordination of vehicle delivery and pickup.
• Inspection of vehicles before and after each loan.
• Coordination of washing, cleaning, charging, and refueling.
• Verification that vehicles are clean, charged, and in optimal condition for delivery.
• Monitoring vehicle availability and usage schedules.
• Recording and tracking damage, incidents, or defects detected upon vehicle return.
• Identifying and escalating technical issues detected in the fleet.
• Delivering and coordinating the use of robotic dogs or other elements necessary for content creation.

Monthly Legal and Key Visuals Distribution:

• Consolidating monthly price updates sent by FORUM for distribution to the dealer network.
• Sending official Key Visuals and ensuring their correct implementation (prices, logos, legal texts, and graphic guidelines).

Reporting and Analysis:

• Creating, updating, and optimizing Power BI dashboards according to marketing requirements.
• Consolidating metrics from dealerships, campaigns, and sales programs.
• Preparing periodic reports to support decision‑making.

Management of Merchandising and Brand Materials:

• Management and control of the brand's merchandising inventory.
• Management and control of POP materials and marketing assets.
• Stock tracking and replenishment of materials.
• Coordination with agencies and suppliers for the production and replenishment of materials.
• Support for the event agency in the management and availability of materials for activations and events.

Event Support:

• Support in the planning and execution of brand events, product launches, and commercial activations.

POP Material Design Support:

• Design and development of POP materials for in-store displays, according to the requirements of the Company's various departments.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• At least 1-2 years of experience in similar roles, ideally in the automotive or retail industry.
• Knowledge of digital strategies, social media management, and online advertising platforms.
• Ability to work in a team, organize effectively, and manage multiple projects simultaneously.
• Availability for occasional travel to points of sale and events.
• Proficiency in using data analysis tools (Power BI, Google Analytics, Excel).

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