Manager, US Employer Marketing (Go-To-Market) (Hiring Immediately)

About the Role TELUS Health is seeking a strategic Manager of US Employer Client Acquisition to drive growth in the US market. Reporting to the Director of North American Marketing, you will develop and execute integrated marketing initiatives targeting HR leaders, brokers, insurers, and multinational employers in the enterprise wellness and benefits sectors. Key Responsibilities Enterprise marketing and demand generation: develop and execute integrated campaigns to generate pipeline and revenue growth across enterprise and multinational accounts. Support account based marketing (ABM) programs targeting key employers, brokers, and insurers.

Create measurable KPIs and success metrics for all acquisition initiatives. Collaborate closely with sales teams to align marketing with growth priorities and revenue goals. Content and campaign development: create multi‑channel campaigns across email, social media, digital, and partner channels; develop case studies, white papers, and enablement materials to drive lead progression.

Optimize conversion initiatives across digital and traditional channels. Partnership and broker development: strengthen marketing interlock and communication with US sales leaders; develop co‑marketing opportunities and broker enablement programs; expand market visibility through strategic partnerships. Events and thought leadership: identify and prioritize high ROI events, conferences and industry sponsorships; lead planning and execution of conferences, broker events, webinars, executive roundtables, and industry sponsorships; execute integrated events with pre‑event, onsite and post‑event lead capture; measure and report on event ROI and market impact.

Analytics and performance measurement: track, analyze, and report on campaign performance, pipeline contribution, ROI, engagement metrics, and marketing effectiveness; use data and insights to optimize campaigns; build dashboards and executive‑ready reporting. Regional market leadership: adapt messaging and campaigns for regional and cultural relevance; provide bilingual support (English and Spanish) for campaigns, events, and stakeholder communications. Team leadership: build and lead a high‑performing team, set clear goals and align individual objectives with broader strategy; provide ongoing feedback, coaching and mentoring.

Qualifications 10+ years of B2B marketing leadership experience. 3–5+ years of proven team leadership with a track record of building high‑performing teams. Degree in marketing or equivalent experience.

Experience marketing to enterprise organizations, brokers, insurers, and multinational employers. Demonstrated success executing ABM and enterprise demand generation programs. Strong experience managing webinars, conferences and executive events.

Proficiency in email marketing, social media, CRM systems and marketing automation platforms. Strong analytical skills with experience measuring marketing ROI. Familiarity with broker ecosystems in employee benefits and wellbeing.

Understanding of behavioral health, employee wellbeing and workforce resilience topics. Knowledge of U.S. and Latin American business environments. Experience supporting RFPs, proposals and sales enablement.

Exceptional communication and presentation skills. Professional fluency in English; Spanish fluency is an asset. Agile mindset with ability to adapt to market changes.

Strong organizational skills and ability to manage multiple stakeholders/projects independently. Compensation Salary Range: $108,000–$143,000 per year. Performance Bonus or Sales Incentive Plan: 10% of total compensation. Total compensation will be determined based on knowledge, skills, performance and experience. EEO Statement Telus Health is an Equal Opportunity Employer that aims to foster an inclusive culture that embraces diversity. We hire without regard to race, color, creed, religion, national origin, citizenship status, sex, marital status, age, disability, sexual orientation or veteran status. We offer accommodation for applicants with disabilities, as required, during the recruitment process.

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