Lead Retail Sales - Non ISP Retailers

Key Role Purpose: Drive

sell-out growth across non-ISP retail outlets

by strengthening retailer engagement, improving in-store visibility and counter advocacy, enhancing retail productivity, maximizing loyalty program effectiveness, and ensuring execution excellence through scalable retailer-focused initiatives across

V-Guard and Sunflame .

Key Responsibilities: Drive Sell-Out Growth:

Develop and execute initiatives to increase sell-out from non-ISP retail outlets. Retailer Engagement:

Strengthen retailer relationships through loyalty programs, retailer activations, engagement initiatives, and incentive programs. Identify Growth Opportunities:

Analyze outlet performance to identify productivity gaps, growth opportunities, and levers for improving sales. Retailer Activations & Campaigns:

Design and execute retailer-focused interventions, contests, seasonal campaigns, and market activations. Visibility & Counter Conversion:

Improve product display, in-store visibility, counter advocacy, and conversion at the point of sale. Productivity & ROI:

Track outlet productivity, program effectiveness, and ROI of retailer initiatives; use insights to optimize investments. Regional Collaboration:

Partner with Regional Sales teams to implement and scale successful initiatives and best practices across markets. Competition Benchmarking:

Monitor competitor activities and benchmark retailer engagement, loyalty, activation, and incentive models. Counter Salesman / Floor Manager Program:

Drive performance, governance, productivity, and effectiveness of Counter Salesman and Floor Manager programs. Analytics & Dashboards:

Develop and maintain dashboards and analytics to track retailer productivity, program performance, execution, and business impact. Execution Excellence:

Establish clear governance, performance metrics, and review mechanisms to ensure consistent execution across markets.

Eligibility & Experience: Graduate / Postgraduate

with

5+ years of relevant experience

in

ISP, Sell-Out Management, Retail Sales, Trade Marketing, or Channel Management . Strong understanding of

retail execution, retailer engagement, outlet productivity, and sell-out growth . Go-getter with a high ownership mindset

and a strong bias for action. Demonstrated ability to

build initiatives/programs from scratch , drive them end-to-end, and scale successful models. Strong

analytical, problem-solving, and execution capabilities . Ability to work effectively with

Regional Sales teams and cross-functional stakeholders . Comfortable working in a

fast-paced, entrepreneurial environment

with ambiguity and evolving priorities.