Lead Generation Specialist

ABOUT THREATCOP: Threatcop is an AI-powered People Security Management (PSM) platform — we turn employees from a company's biggest vulnerability into its strongest line of defense. We serve 250+ enterprises and 600+ SMEs across 30 countries, with clients including Axis Bank, ONGC, NPCI, and Tata Consumer Products. Our suite includes TSAT, TLMS, TDMARC, and TPIR, built around the A-A-P-E framework (Assess, Aware, Protect, Empower).

AI FLUENCY — NON-NEGOTIABLE We don't use AI as an occasional shortcut — it is embedded in how we work. As an SDR at Threatcop, you will be expected to leverage tools like Claude and Cowork to automate and accelerate the full prospecting cycle: from account research and contact sourcing to personalised outreach, call preparation, LinkedIn/email sequencing, and competitive analysis. This means building workflows, not just prompting — using AI to reduce manual effort, sharpen your messaging, and move faster without losing quality.

If AI tools aren't already a fixed part of your daily workflow, this role is not the right fit. WHAT YOU'LL OWN: Generate high-quality Sales-Qualified Leads (SQLs) via outbound cold calls, cold emails, and LinkedIn messaging — targeting cybersecurity decision-makers across enterprise and mid-market accounts. Own the full top-of-funnel: prospecting, research, first contact, qualification, and seamless handoff to the BDM team with complete context.

Implement and manage email infrastructure — SPF, DKIM, DMARC, and email warmup — to ensure deliverability and protect sender reputation. Build and refine B2B personas for targeted outreach; design and execute automated email sequences that convert cold contacts into warm conversations. Apply the BANT (Budget-Authority-Need-Time) framework consistently to qualify leads before scheduling discovery calls or demos.

Maintain clean, accurate lead records in CRM. Track every interaction, update every stage, and report metrics without being asked. Conduct deep research to identify high-growth industries and customer segments in cybersecurity and networking markets.

Represent Threatcop at industry events — build relationships with key stakeholders and surface partnership opportunities. REQUIREMENTS: Bachelor's or Master's degree in Technology (B.Tech / BCA / M.Tech / MCA) or a related field. 4+ years of hands-on B2B lead generation experience — this is a hard requirement. Demonstrated, daily use of AI tools (Claude, NotebookLM, or equivalent) as a productivity lever — non-negotiable.

Own the end-to-end prospecting engine for the cybersecurity domain , utilizing advanced data tools ( Apollo.io/Lusha ) and optimizing email deliverability/warmup strategies to penetrate high-compliance verticals like BFSI and Healthcare ." Proven comfort and skill in high-volume cold calling; you are not phone-shy. Hands-on experience with SPF, DKIM, DMARC implementation, email warmup, and B2B persona creation. Full proficiency in spoken and written English.

Proficiency with CRM platforms (Zoho), email marketing tools, LinkedIn Sales Navigator, and prospecting tools like Apollo.io and Seamless. WHY THREATCOP Access to industry-leading tools — Zoho CRM, Lusha, Apollo.io , Notion, LinkedIn Sales Navigator — on day one. Startup pace with enterprise-scale clients and 30-country reach.

Fast learning, real ownership, room to grow. Health insurance, EPF, and gratuity. Equal opportunity employer with a flat, accessible culture.