Lead Generation Marketing Specialist at Canon

Take on a dynamic role as a Lead Generation Marketing Specialist with Canon Canada, focusing on customer journey automation and lead generation. This hybrid position enhances your marketing skills in a data-driven environment.

We are in search of a Marketing Automation Specialist for an 18-month contract. If you have 1-3 years of experience in designing and executing lead-generation strategies, this role is perfect for you. You will use your expertise to optimize customer lifecycle workflows and leverage Canon's extensive marketing tech stack.

Key Responsibilities: • Design and optimize landing pages for campaigns • Build automated journeys to nurture leads • Manage and segment CRM audiences for targeted outreach • Work with Sales to align on pipeline goals • Ensure adherence to marketing automation best practices

Requirements: • 1-3 years in marketing automation or digital marketing • Familiarity with tools like Salesforce or Adobe Marketo • Strong understanding of conversion strategies • Data-driven analytical skills • Solid project management abilities

Make your mark on Canon Canada's marketing initiatives and help drive success through automation. #J-18808-Ljbffr