Lead Digital Marketing Operations (B2B) - Evinova

Experteer Overview

A continuación se detalla todo lo que necesita saber sobre lo que implica esta oportunidad, así como lo que se espera de los solicitantes. As Lead of Digital Marketing Operations, you will define the strategy and scale the global marketing operations function to drive revenue growth. You’ll own the martech ecosystem, enable AI-powered transformations, and partner with Sales and Revenue Operations to optimize lead-to-revenue processes. You will implement ROI measurement, multi-touch attribution, and a data-driven marketing framework while leading a high-performing team.

Compensaciones / Beneficios • Define and execute the vision for marketing operations, technology, and data strategy • Own and optimize the global martech stack (Salesforce CRM and Salesforce Marketing Cloud) • Align with Sales, Revenue Operations, and IT to streamline lead-to-revenue processes • Establish attribution models, ROI frameworks, and campaign tracking standards • Oversee digital strategy across SEO, AEO, GEO, PPC, LinkedIn Campaign Manager, and Google Ads • Drive AI adoption in marketing including predictive analytics, automation, and personalization • Implement AI-driven marketing automation within workflows and systems • Manage website CMS strategy, performance, and CRO initiatives • Lead, mentor, and grow marketing operations team • Evaluate and adopt new technologies to boost scalability and performance

Responsabilidades • 8+ years in marketing operations with at least 3 years in a leadership role (B2B) • Deep expertise in Salesforce CRM and Salesforce Marketing Cloud • Experience managing enterprise martech stacks and integrations • Proven ROI and attribution modeling linked to pipeline and revenue • Expertise in digital channels: SEO, AEO, GEO, PPC, LinkedIn, Google Ads • Experience partnering xqbhyrx with Sales and Revenue Operations to drive pipeline growth • Strong leadership and cross-functional collaboration skills • Proven ability to lead AI transformation in marketing • Experience building AI-powered marketing automation systems and workflows • Expertise in predictive modeling, segmentation, and personalization • Understanding of generative search and evolving digital discovery trends

Requisitos principales • in-office presence of at least three days per week • flexible work arrangements • inclusive and diverse team environment