International Sales Manager Fashion

International Sales Manager - Global Wholesale

Menswear | Womenswear | Footwear

Belier is looking for an experienced, highly connected and commercially driven International Sales Manager to lead the next phase of our international wholesale growth across Menswear, Womenswear and Footwear.

Belier has established a strong position within the UK premium fashion market, working with internationally recognised retail partners including Selfridges and Flannels, where we have permanent store fits and an established retail presence.

Our next major focus is international expansion, establishing Belier with leading department stores, key fashion retailers and flagship independents across global markets, while building a substantial and profitable international wholesale revenue stream.

The Role

This is an in-house/hybrid role with responsibility for driving international wholesale sales outside of the UK across Menswear, Womenswear and Footwear.

We are looking for someone with significant international wholesale experience and, crucially, an established and active network of international fashion buyers and retail decision-makers.

The successful candidate will be highly sales driven, analytical and revenue focused, with a strong track record of working towards and exceeding ambitious sales targets. You will be comfortable analysing performance by account, territory and category, identifying commercial opportunities and turning those insights into measurable sales growth.

The role is not restricted to a specific territory. Whether your strongest relationships are across Europe, the Middle East, Australia, North America or multiple markets, we are interested in the quality of your network and your ability to convert those relationships into meaningful revenue.

Your initial focus will be securing strategically important department stores and key retail accounts, before developing successful territories through premium and flagship independent retailers.

Key Responsibilities

• Lead and drive international wholesale growth across Menswear, Womenswear and Footwear.
• Take ownership of international wholesale revenue and deliver against ambitious seasonal and annual sales targets.
• Utilise your existing buyer network to introduce Belier to key international retailers and convert opportunities into new accounts and revenue.
• Proactively identify, approach and secure major department stores, premium retailers and flagship independents.
• Build and manage a strong international sales pipeline across priority markets.
• Develop strategic account and territory plans with clear revenue objectives and growth targets.
• Analyse sales performance by account, territory and product category to identify opportunities, risks and areas for further growth.
• Forecast seasonal sales and maintain clear visibility over pipeline, conversion and expected revenue.
• Attend key international fashion trade shows, showrooms and buying events, representing Belier and presenting seasonal collections to prospective and existing retail partners.
• Manage the complete wholesale sales process from prospecting and initial introduction through collection presentation, negotiation, order placement and ongoing account development.
• Build strong, long-term commercial relationships with international buyers and retail partners.
• Maximise the potential of existing accounts through increased seasonal orders, additional categories and wider product adoption.
• Develop established territories through a broader network of carefully selected premium and flagship independent retailers.
• Provide commercial and market feedback to Belier's design, merchandising and wider management teams.

The Candidate

You will be a commercially ambitious salesperson who is motivated by winning new business, growing accounts and delivering revenue.

You will have:

• Significant international wholesale sales experience within premium fashion, contemporary fashion or comparable brands.
• A strong and active network of international buyers and senior retail decision-makers.
• Direct relationships with major department stores, premium retailers and influential independents.
• A proven track record of personally winning significant new wholesale accounts and delivering sales growth.
• A highly analytical and commercially focused approach, with the ability to use sales data to drive decisions and identify growth opportunities.
• Experience managing and delivering against revenue targets, sales forecasts and KPIs.
• A strong understanding of pipeline management, conversion and account development.
• Experience across menswear, womenswear and/or footwear, with the commercial ability to manage all three categories.
• Excellent negotiation, presentation and closing skills.
• A proactive, entrepreneurial approach with the ability to create opportunities rather than wait for them.
• The confidence and commercial discipline to continually push accounts and territories towards their full revenue potential.
• The flexibility to travel internationally for trade shows, sales appointments and key account meetings.

Targets & Remuneration

The role will offer a competitive base salary plus a performance-related bonus structure, directly linked to international wholesale revenue, new-account acquisition and agreed sales targets.

A key objective over the first few seasons will be to establish approximately 10-12 major department-store or strategically significant retail accounts, before expanding successful territories through premium and flagship independent distribution.

Success will be measured not simply by the number of accounts opened, but by revenue generated, account growth, sales conversion and the development of sustainable international territories.

The Opportunity

Belier has already established strong foundations in the UK through partners including Selfridges and Flannels. We are now looking for someone with the sales ability, international relationships and commercial drive to replicate and build upon that success globally.

This is a hands-on sales role with significant scope and opportunity. The successful candidate will have genuine ownership of Belier's international wholesale business, with the ability to influence which markets we enter, which retailers we partner with and how we grow each territory.

We are looking for someone who is excited by targets, motivated by winning new business and capable of turning an international network and a strong product proposition into significant, measurable wholesale revenue growth.

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