Growth Marketing Operations Manager

• Own the marketing operations function end to end
• Maintain direct accountability for demand generation outcomes delivered through an external agency
• Design, build, and maintain HubSpot automations across the full funnel
• Own the marketing side of the HubSpot-Salesforce integration and partner with RevOps on data consistency
• Manage UTM tracking, forms, lead capture, and GA4 analytics
• Define audience segments, channel mix, messaging priorities, and demand generation targets
• Own lead scoring and nurture from first touch to sales-ready
• Review and approve agency campaign plans and monitor MQLs, pipeline contribution, and cost per lead
• Build weekly, monthly, and quarterly leadership reports on pipeline contribution, channel ROI, and MQL-to-SQL conversion
• Diagnose funnel friction across data, campaigns, lead routing, and system behavior
• Manage concurrent workstreams, triage requests, manage vendors, and track marketing budget spend

Requirements

• Proven experience across marketing operations and demand generation
• Strong HubSpot capability, including building, auditing, and maintaining complex workflows, lifecycle programmes, and lead scoring models
• Solid working knowledge of Salesforce CRM
• Ability to own the marketing side of the HubSpot-Salesforce integration
• Analytical, diagnosis-led mindset using funnel data and attribution to identify root causes
• Experience managing agency relationships and holding partners accountable to reporting standards, data quality, and pipeline targets
• Strong project management skills
• Ability to run multiple workstreams simultaneously and set realistic stakeholder expectations
• Experience with ABM programmes and campaign personalisation in HubSpot (bonus)
• Curiosity about AI and emerging martech, with experience leading tool adoption across a team (bonus)
• Track record of building marketing processes and documentation enabling self-service (bonus)

Core Competencies

Demonstrates expertise in marketing operations and demand generation, with a strong focus on HubSpot and Salesforce integration. Capable of managing complex workflows, analyzing funnel data, and optimizing lead scoring and nurturing processes.

Highest-signal resume keywords

• Marketing Operations Management
• HubSpot Automation Development
• Salesforce CRM Integration
• Demand Generation Strategy
• Project Management

ATS Optimization Keywords

Hard Skills

• Demand Generation
• Lead Scoring
• Funnel Analysis
• Campaign Management
• Data Attribution
• Workflow Auditing
• Marketing Process Documentation
• UTM Tracking
• GA4 Analytics
• ABM Programmes

Soft Skills

• Analytical Mindset
• Stakeholder Management
• Curiosity About AI
• Vendor Management
• Communication

Industry Keywords

• Marketing Operations
• Lead Generation
• Campaign Personalization
• Data Quality
• Pipeline Contribution

Tools & Technologies

• HubSpot
• Salesforce
• GA4
• Marketing Automation Tools
• Reporting Tools

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