Integrated Marketing Specialist

Overview

As Integrated Marketing Manager for London, you own the regional marketing strategy and drive brand awareness, thought leadership, and demand for Infobip’s full-stack cloud communications platform. You collaborate with PR, Social, Content, and HQ teams to tailor campaigns, localization, and events that resonate with the market. You manage budgets, measure ROI, and continuously improve plans.

This role combines strategic leadership with hands-on execution to scale regional impact.

• financial rewards & recognition
• flexible work arrangements
• ESOP (Employee Stock Ownership Plan)
• work-life balance and wellbeing
• career mobility and mentorship
• professional development

• Own the integrated marketing strategy for assigned markets
• Lead local brand awareness and thought leadership campaigns with PR, Social, and Content teams
• Own marketing plan development and budget inputs with regional and HQ teams
• Provide regional field support as part of the global marketing team
• Oversee localization of corporate campaigns, product launches, and materials
• Lead regional content translation and localization for website and materials
• Lead thought leadership activities across paid and earned channels
• Manage events: budgeting, coordination with regional/hq teams, webinars, conferences, and customer events
• Own reporting of performance, ROI, KPIs, and drive continuous improvement

• collaboration
• stakeholder management
• communication
• project management
• analytical thinking