HR Marketing Coordinator

Job Description

Position Details:

\n

POSITION: HR Marketing Coordinator

\n

LOCATION: Vadodara, India (onsite)

\n

DEPARTMENT: Human Resources

\n

REPORTS TO: HR Manager / HR Business Partner

\n

JOB TIMINGS: 2PM - 12 Mid Night IST (UK Hours)

\n

INTRODUCTION:

\n

A successful HR Marketing Coordinator is a creative and organized professional who combines HR knowledge with marketing expertise to attract talent, strengthen employer branding, and enhance the employee experience. They excel at producing engaging content, coordinating impactful events, and communicating the organization's culture effectively across both internal and external audiences. They use data-driven insights to continuously improve recruitment marketing and employee engagement initiatives while ensuring alignment with the company's values and business objectives.

\n

JOB SUMMARY:

\n

The HR Marketing Coordinator is responsible for developing and executing employer branding, employee engagement, and recruitment marketing initiatives that strengthen the organization's reputation as an employer of choice. This role collaborates closely with Human Resources, Marketing, and business leaders to create compelling internal and external communications, organize employee engagement programs, and support talent acquisition through creative marketing strategies.

\n

KEY RESPONSIBILITIES:

\n

● Employer Branding

\n

Develop and implement employer branding strategies to attract top talent.

\n

Create and maintain consistent HR branding across digital and print platforms.

\n

Manage the organization's career page and recruitment marketing materials.

\n

Promote company culture through storytelling, employee spotlights, testimonials, and success stories.

\n

Coordinate branding initiatives during recruitment fairs, university partnerships, and networking events.

\n

● Recruitment Marketing

\n

Create engaging job advertisements for various recruitment platforms.

\n

Design recruitment campaigns for social media and digital channels.

\n

Coordinate with recruiters to identify hiring priorities and marketing needs.

\n

Monitor recruitment campaign performance and recommend improvements.

\n

Assist in organizing recruitment events, open houses, and career fairs.

\n

● Employee Engagement

\n

Coordinate with the HR Employee Engagement team in planning and implementing employee engagement initiatives and company events.

\n

Document employee engagement activities through photography, videography, and written summaries for internal and external communications.

\n

Develop promotional and communication materials, including posters, announcements, and event collaterals, to support engagement initiatives.

\n

Assist in gathering employee feedback and event documentation to help evaluate the effectiveness of engagement programs.

\n

Ensure timely dissemination of communications related to employee engagement activities across appropriate channels.

\n

● Internal Communications

\n

Design presentation materials for HR initiatives.

\n

Create visual content such as posters, infographics, videos, and digital assets.

\n

Ensure all communications align with company branding guidelines.

\n

Social Media Management

\n

Manage HR-related social media content.

\n

Develop monthly content calendars.

\n

Produce engaging content showcasing company culture, employee achievements, and workplace events.

\n

Respond to inquiries related to recruitment and employer branding when appropriate.

\n

● Graphic Design & Multimedia

\n

Create promotional materials including:

\n

Posters

\n

Flyers

\n

Brochures

\n

Email banners

\n

Event backdrops

\n

Certificates

\n

Presentation decks

\n

Digital signages

\n

Produce basic photo and video content for HR campaigns.

\n

Edit photos and videos for internal and external communications.

\n

● Administrative Support

\n

Coordinate vendors for HR events and promotional materials.

\n

Maintain HR marketing assets and digital libraries.

\n

Assist in budget monitoring for engagement and branding activities.

\n

Support other HR initiatives as assigned.

\n

QUALIFICATIONS:

\n

● Education: Bachelor's Degree in Human Resources, Marketing, Communications, Business Administration, Multimedia Arts, Psychology, or a related fi eld.

\n

● Experience: 1-2 years of experience in HR, marketing, communications, employer branding, recruitment marketing, or employee engagement.

\n

Experience in social media management is a plus.

\n

● Required Skills

\n

Technical Skills

\n

Employer Branding

\n

Recruitment Marketing

\n

Content Creation

\n

Copywriting

\n

Social Media Management

\n

Graphic Design

\n

Presentation Design

\n

Software Proficiency

\n

Microsoft Office Suite

\n

Canva

\n

Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or equivalent

\n

CapCut or similar video editing software