Head of Sales

Head of Commercial Growth Salary: £70,000 - £80,000 + Bonus + Benefits Location: Wirral (UK-wide travel) - "MUST be located within a commutable distance* Overview Willcox Matthews are exclusively retained by a well-established, healthcare technology manufacturer as they look to strengthen their commercial team with the appointment of a Head of Commercial Growth. The business delivers clinical technology solutions into hospitals, supporting frontline staff with tools that improve efficiency, workflow and patient care - including mobile workstations, mounting systems and point-of-care IT solutions. This is a key, high-priority hire and a critical appointment for the next phase of the company’s growth.

This role sits between a hands-on sales leader and a strategic commercial driver - ideal for someone stepping up from Sales Manager/Senior Sales Manager level or already operating at National level. The Opportunity: The company has a strong reputation, established NHS relationships, and a credible product portfolio. The next phase of growth requires: Greater consistency in sales execution Improved pipeline quality and forecasting Stronger leadership and coaching across the sales team A more structured and disciplined commercial approach Key Responsibilities: Sales Leadership & Performance Drive revenue growth across NHS and private healthcare accounts Lead from the front in key accounts and strategic opportunities Improve pipeline visibility, forecasting accuracy and deal conversion Team Development Coach, mentor and develop a team of sales professionals Support the progression of high-potential individuals Build a high-performance, accountable sales culture Commercial Execution Implement structured sales processes and cadence Improve pricing discipline and margin performance Ensure consistency in approach across regions Customer & Market Engagement Build strong relationships with clinicians, procurement and stakeholders Support product positioning and market development Identify new business opportunities and growth areas What Success Looks Like: Increased adoption of solutions across NHS and private healthcare customers Improved pipeline visibility and forecasting accuracy Stronger sales team capability and consistency Growth in both new business and existing accounts Candidate Profile: Proven track record in healthcare, MedTech, or healthcare IT sales Experience managing or mentoring sales teams Strong understanding of NHS structures, procurement and stakeholder engagement Ability to sell solutions (not just products) into complex environments Comfortable engaging with clinicians, procurement and operational stakeholders Likely background: Regional Sales Manager, Senior Sales Manager or National Sales Manager Why Apply?

Opportunity to step into a visible, high-impact leadership role Join a business with strong foundations and clear growth plans Genuine ability to shape the sales function and team