Head of Sales (Europe)

• Do you have a proven track record of growing premium Wine & Spirits brands through distributor partnerships across Europe?
• Have you successfully led international commercial strategy while driving sales performance across multiple European markets?
• Ready to play a key leadership role within one of the UK's most respected luxury drinks businesses?

MacGregor Black is partnering with a leading Luxury Beverages business on the search for a Head of Sales (Europe). This is a Permanent position based in London, with regular European travel.

This is a senior commercial leadership role responsible for driving sales performance across key European markets through a network of distributor partners. Leading a small international team, you will be accountable for commercial strategy, route-to-market development, distributor performance and sustainable growth across a portfolio of internationally recognised luxury brands.

Working closely with the executive leadership team, you'll play a pivotal role in shaping the European sales strategy, identifying new commercial opportunities and ensuring best-in-class execution across both On Trade and Off Trade channels.

Key Responsibilities

• Develop and deliver the European commercial strategy across key distributor markets.
• Lead, coach and develop a small international sales team to deliver ambitious growth objectives.
• Build high-performing distributor partnerships, driving accountability, execution and long-term business growth.
• Identify new route-to-market opportunities and expand distribution across priority European territories.
• Deliver sustainable sales growth whilst protecting premium brand positioning and pricing integrity.
• Drive visibility, activation and commercial execution across premium On Trade and Off Trade channels.
• Manage annual budgets, forecasting, sales performance and commercial planning.
• Work closely with Marketing, Supply Chain and Finance to ensure successful market execution.
• Monitor competitor activity, market trends and customer insights to identify new growth opportunities.
• Represent the business across key international markets, customers and industry events.

Qualifications & Experience

• Proven experience leading international sales within premium Wine & Spirits or luxury beverages.
• Experience developing route-to-market strategies and delivering sustainable commercial growth.
• Background within premium Spirits, Champagne, Sparkling Wine or other luxury beverage categories.
• Previous experience leading and developing commercial teams.
• Strong commercial acumen with experience managing budgets, forecasting and business planning.
• Confident building long-term relationships with distributors, importers and premium customers.
• Additional European language skills, particularly French, would be advantageous.

Salary & Benefits

• Performance-related bonus
• London-based with regular European travel

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