Head of Sales

Head of Sales Build the sales engine. Own the number. Lead the team that takes Biotastic to where it is meant to be.

About Biotastic Health Systems Biotastic Health Systems is India's only premium recovery engineering company. We design and manufacture ice baths (IcePod), hybrid infrared saunas (AURA), and red light therapy panels (HealLite)—purpose-built for high-performance individuals, luxury hotels, and professional sports teams across India. We are not a wellness brand.

We are science-backed, protocol-first, and uncompromisingly premium. Our clients include 5-star hotel groups, IPL franchises, India's top biohackers, and athletes who treat recovery as seriously as training. We are at an inflection point—our product range is expanding with HBOT chambers and modular ice baths, and the commercial opportunity is ready to be scaled.

Business Pain — Why This Role Exists Now Biotastic has strong product-market fit, a premium client base, and a product range that is genuinely differentiated in India. The next phase of growth is about building the sales infrastructure to match the scale this company is ready for — and that requires a dedicated sales leader at the helm. Biotastic is at an inflection point—brand, product, and client demand are aligned for accelerated growth HBOT chambers and modular ice baths require a more structured, enterprise-ready sales motion Commercial opportunities across luxury hotels, IPL/sports teams, and corporate wellness are ready to be owned The existing sales team is capable—a strong leader will multiply their output meaningfully An active inbound pipeline and growing brand recognition need conversion leadership Right moment to build the function properly before the next wave of growth arrives Mission of the Role Build and lead Biotastic's sales function from the ground up—own inbound conversion, outbound pipeline, commercial account strategy, and team performance—so that Biotastic consistently hits and exceeds its monthly revenue targets and scales to the level the product and brand are genuinely capable of.

Key Result Areas (5 KRAs) KRA What Success Looks Like: 1. Revenue & Pipeline Ownership Own the monthly revenue number. Build and maintain a live pipeline with ≥3x coverage.

Drive consistent month-on-month growth and establish a clear upward trajectory within the first 90 days 2. Outbound Sales Engine Build a structured outbound system—target lists, cadences, messaging, and tracking. Consistently generate qualified pipeline from cold outreach across HNI, hotels, sports, and corporate wellness 3.

Inbound Conversion & CRM Discipline Own inbound lead management end-to-end. Ensure every lead is qualified, followed up within SLA, and moved through the pipeline with discipline. No lead left unworked 4.

Commercial & Enterprise Account Strategy Develop and execute a B2B playbook for luxury hotels, IPL/sports franchises, and corporate wellness clients. Close anchor commercial accounts that create recurring revenue and brand credibility 5. Team Leadership & Sales Infrastructure Manage, coach, and grow the existing sales team.

Set weekly targets, run pipeline reviews, and build the systems (CRM, SOPs, scripts, reports) that make the team scalable KPIs with Numbers KPI Target / Benchmark Monthly revenue target ownership Significant step-up within 6 months — set at onboarding Qualified pipeline coverage ratio ≥ 3x monthly target at all times Inbound lead response SLA First contact within 2 hours of inquiry Outbound demos/meetings booked per month ≥ 10 qualified demos/month (team total) Lead-to-close conversion rate ≥ 25% on qualified demos Commercial / B2B accounts closed per quarter ≥ 2 anchor commercial accounts (hotel / sports) CRM hygiene 100% of active deals logged and updated weekly SDR quota attainment Both existing SDRs hitting individual targets Your First 90 Days Audit & Foundation Day 1–30 Full audit of current pipeline, CRM, lead sources, and team performance. Understand product range and buyer profiles. Set individual targets for SDRs.

First outbound sequences live within 2 weeks of joining Day 30–60 Pipeline & System Build Live CRM pipeline with ≥3x revenue coverage. Outbound motion generating ≥8 qualified demos/month. Inbound SLA enforced—zero leads falling through.

First commercial account in active negotiation Day 60–90 Revenue & Team Performance First month at or above agreed revenue target. ≥1 anchor commercial account closed. HBOT and modular ice bath prospect list built and warm outreach begun. Weekly sales review cadence running with full team Must-Have vs.

Good-to-Have Must-Have 5–10 years in B2B or high-ticket consultative sales—can close ₹5L–50L deals independently Proven track record of building or restructuring a sales team and hitting targets Both inbound (CRM, conversion) and outbound (cold outreach, sequencing) experience Strong understanding of commercial/enterprise selling — hotels, corporate wellness, or healthcare/sports Ability to sell a premium, technical product — articulate value, not price CRM fluency—has enforced pipeline hygiene in a team setting Team manager experience—coached and managed at least 2 direct reports Based in Chennai or willing to relocate — non-negotiable Good-to-Have Experience in wellness, fitness, medical equipment, luxury goods, or hospitality technology sales Existing relationships with luxury hotel procurement, sports franchise management, or corporate wellness decision-makers Familiarity with HBOT, infrared therapy, or biohacking product categories Experience building sales SOPs, scripts, or playbooks from scratch Has worked in a founder-led, high-growth startup—comfortable with ambiguity Knowledge of digital lead generation or worked alongside a marketing team The Honest Picture What Makes This Role Exciting Real ownership—build Biotastic's sales function from the ground up with full accountability Report directly to the founder—decisions are fast, feedback is direct, your work matters Every deal you close goes into a product that genuinely improves people's health and performance Expanding product range (HBOT + modular ice baths) creates new commercial territory to own Work with India's most premium clients—JW Marriott, IPL franchises, elite athletes What Will Be Demanding High-accountability role—you own the number, and the number will be tracked closely Building from the ground up—systems and playbooks do not yet exist in final form Technical product — significant investment in understanding what you're selling Pan-India travel required for commercial account relationship building Things move fast, priorities shift—resilience is a baseline requirement Premium clients hold us to a premium standard at every touchpoint Role Details Base Location: Chennai, Tamil Nadu Travel Pan-India for commercial accounts—hotel groups, sports facilities, corporate clients Notice Period: 30–60 days preferred How We Hire — The Process Step Stage Owner What We Evaluate 1. Application Review: HR Team Resume, covering note, and stated revenue track record 2 Phone Screens: 20 Communication quality, logistics, and salary alignment 3 Sales Deep Dives: 60 min Hiring Manager Revenue history, deal complexity, outbound and inbound capability, CRM discipline 4. Final Interview: 45 min Leadership Values, ownership mindset, leadership approach, and long-term fit 5 Offer: HR + Leadership CTC discussion, variable structure, and offer rollout Our Culture & Values Ownership is the default Nobody will chase you here.

If you own it, you close the loop—no reminders, no hand-holding. Execution over perfection We move fast, fix things, and learn forward. Waiting for perfect is not how we operate.

Premium is a standard, not a mood Our clients pay a premium price. Every touchpoint — from the first call to the final proposal — must reflect that. Radical transparency Problems are surfaced early, not buried.

We would rather hear bad news fast than good news late. Hire for values and develop for skills Character, attitude, and ownership mindset are non-negotiable. Everything else can be built.