Head of Proposition Marketing

Overview

In this role you translate commercial insight and product capability into clear, differentiated value propositions that drive growth. You’ll shape messaging frameworks and narrative structures, linking business insight to external communication. You act as the bridge between what ICIS knows and what the market hears, shaping activation across regional teams.

You’ll own the end-to-end production calendar and ensure consistency in tone and quality, partnering with Brand, Content, and product leadership. This role offers strategic influence with hands-on execution, contributing to ICIS’s market leadership in commodities data and insights.

Pay / Benefits

• Generous holiday allowance
• Private medical benefits
• Pension scheme
• Share option scheme
• EV scheme
• Learning and development resources

• Translate commercial insight and product capability into differentiated value propositions
• Develop messaging frameworks, narrative structures and campaign foundations
• Own the connection between business insight and external communication
• Own the marketing calendar as an end-to-end production system
• Ensure activities align with the messaging hierarchy and meet high standards
• Collaborate with Brand & Content to maintain tone, quality and narrative consistency
• Develop sales enablement materials (talk tracks, email copy, proposal language, objection handling)
• Partner with regional teams (APAC, AMER, EMEA) to localise and activate global propositions

• Proven experience in proposition marketing, content strategy or commercial copywriting in a B2B environment
• Strong ability to translate complex commercial or product insight into clear messaging
• Experience developing value propositions and messaging frameworks that drive commercial outcomes
• Track record of producing and directing B2B content across multiple formats
• Experience creating sales enablement materials that support pipeline generation and conversion
• Demonstrated ability to brief and guide creative and channel execution teams
• Experience working with commercial and product stakeholders
• Strong copywriting capability for high-impact, strategic content
• Energy, chemicals, commodities or financial data experience advantageous but not essential

• collaboration
• ability to translate complex concepts
• strong communication
• proposition marketing
• messaging frameworks
• sales enablement content