Head of Product Marketing (Narrative & Storytelling)

The Role

We're looking for a Head of Product Marketing who can help us define how the world understands our product.

This is not a traditional marketing role.

You will be responsible for crafting our core narrative, shaping how we position ourselves in a crowded AI landscape, and building a storytelling engine that drives awareness, engagement, and growth.

If you love turning complex products into simple, compelling stories — this role is for you.

Description

• Define and evolve our core product narrative (what we are, why we matter, why now)
• Translate product features into clear, compelling use cases and stories
• Own product positioning and messaging across all channels
• Write and iterate on high-impact content:
  • Website copy
  • Launch announcements
  • Social content (X/LinkedIn)
  • Product storytelling threads
• Partner closely with founders, product, and growth teams
• Identify and create moments and narratives that people want to share
• Continuously refine messaging based on market feedback
• Bilingual: Chinese and English

Requirements

• 3–7 years experience in Product Marketing / Content / Narrative roles
• Strong writing skills (this is a must — we will ask for samples)
• Ability to explain complex products in simple, engaging ways
• Experience in AI, SaaS, or developer tools is highly preferred
• Deep understanding of what products are like Notion, Figma, Webflow
• Taste: you know what good looks like in product storytelling
• Bias for action — you write, ship, and iterate quickly

What This Role Is NOT

• Not a performance marketing role (no ads focus)
• Not a pure content writer role
• Not a brand-only role detached from product

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