Head of Product Marketing | B2B Payments | Hybrid London | CM9902

Overview

In this role you will lead and shape the product marketing function for a scalable B2B payments platform. You will own positioning and narrative across key verticals, translating a technically rich product into compelling buyer-focused messaging. You will collaborate with product, sales and demand generation to drive launches, enablement and market adoption.

The role combines strategic leadership with hands-on execution, including building the team and integrating AI-driven workflows. This is a high-impact opportunity to define how the platform wins in a competitive market.

• Bonus
• Options
• Benefits
• Hybrid London office
• Permanent role

• Own positioning and differentiated messaging grounded in customer insight across the platform
• Define and tailor value propositions for each vertical (buyer, problem, regulatory context)
• Personally own one priority vertical and develop its buyers, competitors and narrative
• Make voice-of-the-customer work a standing habit to inform positioning and sales conversations
• Lead launch planning, tiering, enablement, and collaborate with product on roadmap delivery
• Equip the sales team with pitches, decks, demos, battlecards and win stories
• Provide market intelligence and buyer journey insights to steer product, marketing and sales decisions
• Build and lead the product marketing team, mapping roles and setting quality benchmarks
• Integrate AI into capabilities and workflows to accelerate research, testing and content production
• Support growth initiatives including new international market entry and a new vertical

• B2B experience is essential
• Payments, fintech or other regulated, technically complex product experience preferred
• Vertical or industry GTM experience and familiarity with the 50–150m ARR band
• Exceptional writing and communication skills to simplify complex products
• Strong customer-observation mindset and preference for direct customer engagement
• Credible senior voice in cross-functional discussions with product and sales
• Proven ability to lead, mentor and build a function
• Hands-on leader who will lead the team and own a vertical
• Fluency with AI and ability to ship workflows and agents
• Right to work in the UK and ability to work in London office (hybrid)

• curiosity about customers
• strong communication
• leadership and mentoring
• AI fluency and workflow automation
• product marketing lifecycle (positioning, messaging, launches)
• go-to-market planning for B2B payments/fintech