Head of Performance Marketing

Head of Performance Marketing

DTC Health & Wellness Brand

£85,000 - £100,000

London (2-3 days per week office)

We are working with a high-growth DTC Health & Wellness brand who are hiring for a Head of Performance Marketing to take ownership of their next phase of digital acquisition. This is a newly created leadership role offering genuine scope to shape strategy rather than inherit a fixed playbook.

You'll join an established growth function, lead an experienced team and have the investment needed to make an impact. The Head of Performance Marketing will own the performance strategy, bringing deep paid social expertise, commercial thinking and a test-and-learn mindset to accelerate sustainable customer growth.

This will suit someone who is already operating at "Head of" level, has a proven track record of scaling performance by linking media, creative and insights!

Role Highlights:

• Own the paid media strategy across Meta, Google, TikTok, Pinterest and Display
• Set the roadmap for scaling Meta, with creative performance at its core
• Lead, coach and develop a growing performance marketing team
• Own significant digital media investment, increasing during key trading periods
• Assess agency, in-house and creative capabilities to build the right operating model

You Will Need:

• Established performance marketing leadership experience within a DTC consumer business
• Deep Meta expertise and evidence of scaling meaningful paid social investment
• Strong understanding of CAC, LTV, attribution and commercial performance metrics
• Experience translating creative performance data into actionable testing strategies
• Confidence influencing senior stakeholders and setting strategy independently
• Strong strategic leadership and experience leading high-performing teams

Why You’ll Love It:

• Step into a newly created role with the freedom to shape the function
• Build the team, processes and partnerships you believe will deliver growth
• Work with senior leadership who see performance marketing as a strategic priority
• Join a growing organisation with opportunities to collaborate across international markets

Apply now or send your CV to [email protected]

Due to a high number of applicants, we are only able to respond to successful candidates