Head of Marketing

Job Type: Full-time

Compensation: Competitive base salary, performance bonus, and long-term incentive opportunities.

Paid time off: Flexible vacation policy.

Experience: 7+ years of marketing leadership experience.

Location: In office, Old Port of Montreal

Schedule: Monday to Friday

Hours: 9:00am to 5:00pm

Company Summary:

Founded in 2018, NXTRND, also known as "Next Trend", is an innovative football equipment and accessory brand based in Montreal, Canada. We speak and listen to athletes daily in order to develop and design unique products based on their needs. Better serving them and the sport of football.

Job Summary

As Head of Marketing, you will define and execute NXTRND's overall marketing strategy while leading the marketing department. Reporting to executive leadership, you will oversee brand strategy, growth marketing, creative, product launches, customer acquisition, retention and retail marketing while building a high-performing team.

Task Overview:

Brand Strategy

• Own the overall brand strategy.
• Maintain consistent brand positioning.
• Lead storytelling and campaigns.
• Protect long-term brand equity.

Growth Marketing

• Lead paid acquisition.
• Improve ROAS, CAC, LTV and conversion.
• Continuously test and optimize campaigns.

Product & Retail Marketing

• Lead go-to-market launches.
• Partner with Product, Sales and Creative.
• Support retail marketing initiatives.

Creative Leadership

• Oversee creative across all channels.
• Approve major creative assets.
• Maintain brand standards.

Leadership & Operations

• Recruit and develop the marketing team.
• Set KPIs and accountability.
• Own the marketing budget.
• Build scalable systems.

Cross-Functional Leadership

• Partner with Sales, Product, Supply Chain and Finance.
• Present marketing performance to leadership.

Skills & Qualifications

• 7+ years of marketing leadership experience.
• Experience scaling a consumer product or eCommerce brand.
• Strong understanding of brand strategy and performance marketing.
• Excellent leadership, communication and project management skills.
• Analytical mindset with budget management experience.
• Passion for sports or consumer brands is an asset.

Reporting Structure

Reports To: CEO / COO

Direct Reports:

• Brand Manager
• Performance Marketing Manager
• Ecommerce & Digital Merchandising Manager
• Senior Graphic Designer
• Graphic Designer
• Creative Partners

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