Head of Marketing – Maternity Cover

Overview

• Take ownership of the marketing strategy and drive its execution across a 12-month period of high activity and change
• Own and manage the marketing budget, ensuring investment decisions are aligned to commercial objectives and deliver measurable return on investment
• Managing and coordinating a cross-functional marketing team, including Digital & Growth Lead, Content Creator & Strategist, Field Marketer & Customer Experience Lead, and Business Development Representative (BDR)
• Define and continuously refine our positioning, messaging and voice in the market, aligned to product and customer needs
• Act as a key partner to leadership, bringing clarity, structure and commercial focus to marketing initiatives
• Plan and deliver high-impact go-to-market campaigns that drive pipeline, leads, and revenue contribution
• Oversee demand generation, brand, content, social, website and campaign performance
• Translate marketing performance into clear commercial insight, including marketing-to-sales conversion and revenue impact
• Set clear short- and mid-term objectives for the team and ensure delivery against them
• Support and guide a multidisciplinary team across:
  • Demand generation and nurture campaigns
  • Campaign and programme execution
  • Content and channel strategy
  • Sales enablement
  • Product marketing
  • Account-based / hybrid marketing approaches
  • Field marketing
• Work cross-functionally with sales, customer success, product teams to ensure alignment and execution
• Build alignment with senior stakeholders, including co-founders and technical leadership, bringing them on the journey with marketing initiatives
• Bring structure and prioritisation to an evolving environment, helping the team stay focused on what drives impact

Requirements

• Strong B2B SaaS marketing leadership experience
• Experience helping scale a business through a significant growth phase, ideally from £5m to £10m+ ARR
• Experience managing marketing budgets and making data-driven investment decisions in high-growth environments
• Proven track record executing digital campaigns in fast-moving startup or scale-up environments
• Strong commercial mindset, with the ability to link marketing activities to pipeline, leads, and revenue outcomes
• Confidence operating in fast-paced, ambiguous environments with shifting priorities
• Ability to quickly absorb complex technical information and translate it into clear, compelling messaging
• Demonstrated ability to balance strategic thinking with hands-on tactical execution
• Experience managing and developing small, multidisciplinary marketing teams
• Excellent stakeholder management skills, with the ability to influence senior leaders and build strong alignment across Sales, Product and Customer teams
• Proactive and resilient personality with a strong drive to deliver change
• Highly organised and delivery-focused, with the ability to bring structure to evolving environments
• Customer-centric mindset with an understanding of how to resonate in industry-specific markets (e.g., construction or similar sectors is a plus)

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