Head of Marketing & Domestic Sales

Stanley College is a leading independent provider of Higher Education and Vocational Education and Training, delivering industry‑aligned, career‑focused education across campuses in Perth and Adelaide. We are committed to developing job‑ready graduates and fostering an inclusive, supportive workplace where our people can thrive.

Stanley College is seeking an experienced and commercially minded Head of Marketing & Domestic Sales to lead our marketing, domestic recruitment and student acquisition strategy during an exciting period of growth.

This is a pivotal leadership role responsible for strengthening our market position, increasing brand awareness, driving domestic student enrolments, and delivering sustainable revenue growth across our Higher Education and Vocational Education portfolio.

Reporting to the Chief Executive Officer and working closely with the Executive Leadership Team, you will lead a high‑performing team responsible for marketing, digital engagement, domestic recruitment, admissions, lead management, and conversion activities.

ABOUT THE ROLE

As Head of Marketing & Domestic Sales, you will be responsible for developing and executing integrated marketing and recruitment strategies that generate demand, build brand awareness, increase student enquiries, and improve enrolment conversion outcomes.

You will take ownership of the entire prospective student journey—from awareness and enquiry through to application and commencement—ensuring every touchpoint delivers an exceptional experience.

This role combines strategic leadership with hands‑on execution and requires a strong commercial focus on growth, lead generation, conversion optimisation, and revenue performance.

KEY RESPONSIBILITIES

Strategic Marketing & Brand Leadership

• Develop and implement the College's marketing and student acquisition strategy.
• Strengthen brand awareness, reputation and market positioning.
• Identify emerging market opportunities and growth initiatives.
• Lead market research, competitor analysis and customer insights activities.

Digital Marketing & Campaign Management

• Oversee digital marketing including SEO, SEM, social media, email marketing and website optimisation.
• Lead integrated marketing campaigns that generate qualified enquiries and applications.Monitor campaign performance and return on investment.
• Use data and analytics to inform decision‑making and continuous improvement.

Domestic Recruitment & Sales Performance

• Develop and execute domestic student recruitment strategies.
• Drive enrolment growth and achievement of commencement targets.
• Identify and establish new student recruitment channels and partnerships.
• Foster strong relationships with schools, community groups and key stakeholders.

Lead Management & Conversion

• Optimise the prospective student pipeline from enquiry through to enrolment.
• Improve lead quality, response times and conversion outcomes.
• Leverage CRM systems and reporting tools to enhance recruitment effectiveness.
• Collaborate closely with Admissions and Student Services teams to maximise conversion rates.

Leadership & Team Development

• Lead, mentor and inspire a high‑performing marketing and domestic recruitment team.
• Establish clear performance expectations and accountability measures.
• Foster a culture of innovation, collaboration and continuous improvement.
• Build capability across marketing, sales and student engagement functions.

WHAT WE ARE LOOKING FOR

• Degree qualification in Marketing, Business, Communications or a related discipline.
• Minimum 8 years' experience in a senior marketing, recruitment or sales leadership role.
• Demonstrated success in driving customer acquisition, lead generation and sales conversion outcomes.
• Strong expertise in digital marketing, CRM systems and marketing analytics.
• Proven track record of achieving revenue or enrolment growth targets.
• Strong commercial acumen and strategic thinking capability.
• Excellent stakeholder management, communication and leadership skills.
• Experience leading high‑performing teams.
• Experience within Higher Education, Vocational Education and Training (VET), or related sectors.
• Knowledge of Australian education recruitment markets.
• Experience with student lifecycle management and CRM platforms (e.g. Salesforce, HubSpot, Dynamics).

What we can offer you

At Stanley College, you’ll be part of a people‑first organisation where your contribution genuinely matters. We offer a welcoming, inclusive, and collaborative workplace that supports professional growth while making a meaningful difference in students’ lives.

You’ll work alongside passionate, diverse colleagues in an environment that champions wellbeing, flexibility where possible, and recognition for your efforts. Most importantly, you’ll have the satisfaction of knowing your work directly contributes to delivering career‑ready education and positive outcomes for students from all backgrounds.

Please note: Successful candidates will be required to undergo a National Police Records Check prior to commencing employment.

Employee benefits

• Work in modern and centrally located campuses.
• Flexible working arrangements, where operationally possible.
• Staff discounts at CU29.
• 24/7 access to a confidential Employee Assistance Program (EAP).

EQUAL OPPORTUNITY STATEMENT

At Stanley College, we recognise that our people are our greatest asset. Inclusion is good for our team, our students, and the wider community. We are committed to treating all applicants and employees fairly and equitably, regardless of gender, gender identity or expression, marital or civil partnership status, race, colour, national or ethnic origin, social or economic background, disability, religious belief, sexual orientation, or age.

We strive to provide equality of opportunity and an inclusive experience for everyone who works at Stanley College.

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