Head of Brand Marketing

Location: New York City — Times Square (On-site)

Job Type: Full Time

Start: ASAP

Compensation: $120K – $150K DOE + Commission

About tm:rw

tm:rw is the home of innovation, a destination where people discover, try, and experience the world's most exciting technology, health, gaming, and lifestyle brands. Our experience-led stores give the best brands in the world a stage to connect with curious, discerning consumers.

Our brand partner roster includes names like Amazon, PlayStation, Whoop, Loop Earplugs, Devialet, and dozens more across tech, audio, health, and mobility. We don't just stock brands, we build platforms for them.

Our mission is to reignite the spark in retail through innovation and experience — and we're looking for a bold, creative, and strategic Head of Brand Marketing to own our identity, lead campaigns, and position tm:rw as the go-to innovation brand.

The Role

You'll lead all brand and marketing initiatives — building awareness, community, and cultural relevance for tm:rw. This is a senior marketing position in the company, reporting directly to the founders and leadership team.

Key Responsibilities & Objectives

Brand Strategy & Leadership

• Position tm:rw as the leading authority on discovering and shaping what's next in innovation
• Develop long-term brand positioning, initiatives, and creative strategies that drive awareness, affinity, and growth
• Deliver out-of-the-box activations and strategic partnerships that capture attention and spark conversation
• Drive a holistic growth strategy that strengthens both brand equity and commercial success
• Strategically position tm:rw as a destination brand in New York City and the Tri-State area, building visibility and recognition with consumers, tourism partners, and local governing bodies, while developing and executing a comprehensive marketing plan to expand brand awareness and reach audiences throughout New York State

Campaigns & Activations

• Lead integrated brand campaigns across digital, PR, social, events, and in-store channels
• Drive high-impact collaborations with global brands, innovators, and influencers
• Champion social-first storytelling on emerging platforms, including direct-to-consumer strategies like TikTok Shop
• Oversee in-store branding and experiential marketing, from visual merchandising and greeter programs to entertainment and interactive activations
• Develop and manage a promotional calendar featuring giveaways, gift boxes, in-store experiences, and partnership activations to enhance engagement and retention
• Collaborate with operations to create and maintain a dynamic, high-performing website, focused on user experience, storytelling, and traffic generation

Community & Partnerships

• Build partnerships with hotels, concierge services, colleges, universities, city officials, and Tri-State retail and e-commerce partners to drive foot traffic and awareness
• Balance grassroots marketing with long-term brand development, capable of building authentic community connections while executing large-scale campaigns

Team & Growth

• Inspire, mentor, and build the marketing team to deliver world-class results (with agency support)
• Partner with leadership and operations to ensure the brand is embedded in every customer experience
• Foster cross-functional alignment across PR, partnerships, and influencer relations initiatives (in collaboration with agencies)
• Set clear KPIs and track campaign impact, leveraging insights to refine strategy and optimise ROI
• Report directly to the founders, influencing the company's overall growth and vision

About You

You're not just a Marketer, you're a brand builder. You've taken a concept from 0→10, built community, and driven growth through creativity and strategic vision.

You have:

• 10+ years in brand/marketing leadership, ideally in tech, retail, or consumer brands
• Proven experience working within the technology sector, with a strong track record across both brick-and-mortar retail and e-commerce environments from the ground up
• Creative instincts with the ability to provide clear, actionable direction to creative teams for execution
• Ability to execute integrated campaigns that drive engagement and sales
• Experience across retail, driving e-commerce sales, and experiential marketing
• A strong balance of grassroots marketing and brand strategy — connecting authentically with communities while delivering large-scale impact
• A creative, bold, and innovative mindset — unafraid to challenge conventions and push the limits of what's possible in brand storytelling and consumer experience

Ready to build the future of retail? Join us at tm:rw — where innovation meets imagination.

#J-18808-Ljbffr