Généraliste en marketing / Marketing Generalist

Marketing Generalist

Location: Saint-Laurent, QC

Salary: $65K to $75K based on experience

Job Type: Hybrid (2 days remote and 3 in office)

Perks: Full benefits with RRSP match, health spending account, gym on site and much more

About the Role

We’re looking for a driven Digital Marketing Generalist to join our growing marketing team. This is a great opportunity for someone with 2–5 years of marketing experience who wants to work across content, digital advertising, SEO, and CRM in a hands‑on, varied role.

What You’ll Do

Content Creation & Digital Marketing

• Create and coordinate digital marketing content including email campaigns, landing pages, blogs, social media posts, and other marketing assets
• Create, launch, monitor, and optimize digital advertising campaigns (Google Ads, LinkedIn, Meta)
• Support marketing automation activities including email workflows, forms, lists, segmentation, and lead nurturing campaigns
• Use AI-assisted tools to support content creation, conceptualization, copy refinement, and workflow efficiency — while ensuring accuracy, quality, and compliance with brand and regulatory standards

Website Management

• Update and maintain company websites, ensuring content is current, accurate, optimized, and aligned with brand standards
• Conduct A/B testing on website content, landing pages, and digital campaigns to improve engagement and conversion rates

SEO & Digital Analytics

• Support SEO, AEO (Answer Engine Optimization), and AIO (AI Optimization) initiatives through keyword research, on‑page optimization, metadata updates, technical recommendations, and performance monitoring
• Monitor website and campaign performance using tools like Google Analytics 4, Google Search Console, and Semrush; prepare KPI reports with actionable insights

CRM, Collaboration & General

• Serve as the HubSpot CRM super user — maintaining data quality, supporting campaign execution, building dashboards/reports, and assisting internal users
• Collaborate with Sales, Product Management, Customer Service, and external vendors to support marketing initiatives
• Assist with content development including brochures, presentations, product sheets, videos, and webinars
• Monitor competitor activity and industry trends, and recommend improvements
• Support other duties and special projects as needed

What You Bring

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–5 years of experience in a marketing, digital marketing, or marketing coordinator/generalist role
• Experience with SEO principles, Google Analytics 4, Google Search Console, Semrush (or similar), and digital reporting
• Experience creating and managing digital advertising campaigns
• Experience maintaining website content using a CMS
• Experience using CRM and marketing automation platforms (HubSpot experience is a strong asset)

Please send your resume in Word format to Maia Slivinschi at [email protected].

CNESST permit numbers: AP-2000158 & AR-2000157

All applications are reviewed by our recruitment team, and hiring decisions are made by people. We may also use AI-enabled tools to support parts of the application review process.

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