General Manager Marketing

Our client a leading national liquor retailer dedicated on delivering a win-win to both the shopper and their suppliers. They seek an exceptional General Manager Marketing who can drive the next chapter of the brands growth and who is focused on continuous business improvement and people development.

Reporting directly to the CEO as a member of the Senior Leadership Team (SLT), you will lead the evolution of the marketing function and actively shape business strategy. You will hold full commercial accountability for marketing performance spearheading strategy across brand, trade, loyalty, digital, eCommerce, retail, and supplier partnerships to ensure marketing becomes a genuine commercial growth engine.

As an inspiring leader of a high-performing team, you will cultivate a collaborative culture that delivers measurable outcomes, accelerates brand and digital performance, delivering a consistent customer experience across every touchpoint.

Key Responsibilities

• Provide strategic leadership as a member of the SLT
• Develop and execute the group’s integrated marketing strategy
• Ensure brand consistency across every touch point
• Drive commercial outcomes across brand, loyalty, digital and eCommerce
• Lead customer acquisition, retention and engagement strategies
• Continue to evolve marketing technology and personalisation capabilities
• Grow retail media and supplier-funded marketing programs
• Partner closely with the SLT to deliver commercial outcomes
• Build strong collaboration across the marketing functions while developing an engaged, high-performing team
• Manage agency partners and significant marketing investment to maximise ROI
• Establish clear commercial metrics that demonstrate marketing’s contribution to business performance
• Input and present at industry events and forums

You’ll Bring:

• Significant marketing leadership experience at GM or Head of level
• Demonstrated experience for a national retailer is essential, ideally within liquor, FMCG or franchise environments
• Proven success leading brand positioning, messaging and integrated campaigns
• Strong commercial capability with responsibility for large marketing budgets and measurable outcomes
• Track record of building brand, loyalty and eCommerce or digital growth
• Retail media expertise across loyalty, CRM, MarTech and eCommerce
• Experience partnering across executive leadership teams to influence broader business strategy
• Outstanding leadership skills with a track record of developing high-performing teams
• A data-led approach to decision making with strong analytical capability
• Excellent stakeholder management, communication and presentation skills

Why This Opportunity?

As an accomplished marketing executive, you will join an established national retailer where marketing sits at the centre of commercial decision making. Create a best in class marketing function that consistently executes at the highest level.

You’ll work alongside an engaged and capable team and SLT, influence strategy and play a pivotal part in shaping the future direction of the business.

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