Events Manager
Fasken
Job Description
Permanent Position – Hybrid
Fasken is looking for an experienced Events Manager to join our Firmwide Marketing Communications Team. The role reports to the Senior Director, Marketing Communications and is accountable for designing, developing, and delivering Fasken’s firm‑wide event strategy and internal events program.
The successful candidate will deliver a portfolio of strategic, high‑impact programming for clients, potential clients and internal firm members. Must be able to work from the office at least two (2) days per week.
Primary Responsibilities
Event Strategy
- Develop and implement the firm’s external event strategy to help realize business‑development objectives.
- Work with firm partners, senior leadership, lawyers and colleagues across offices to lead the development and execution of all firm‑wide events, including mandating participation and delegations to conferences.
- Work closely with Marketing Communications and Business Development colleagues to ensure targeted invitations, amplification of event content, and proactive follow‑up support to lawyers and practice groups.
- Coordinate advance logistics (room reservations and layout, audio‑visual needs, invitations) and day‑of execution for in‑person and virtual events.
- Prepare timelines and budgets for events and keep key firm members informed of progress and mandate compliance.
- Establish event KPIs, analyze performance data, report results, and mandate continuous improvement.
- Source, manage and maintain relationships with external suppliers and preferred vendors.
- Propose creative initiatives to keep Fasken’s events at the competitive edge of quality.
- Improve participant and internal client satisfaction and analyze feedback.
- Track event trends, collaborate with the CRM and data teams to support event strategies.
- Manage practice‑group and special‑group event budgets, ensuring spend remains within budget.
- Present analyzed feedback and results to leadership.
Leadership
- Oversee the event tracker and provide quarterly visibility reports.
- Improve workflows and processes for internal and external events, introducing mandatory tools and AI‑driven efficiencies.
- Understand business objectives, collaborating with the Business Development, data analytics, and Marketing Communications teams to maximize external‑event impact.
Qualifications
- Post‑secondary education in marketing, event planning, or related field, preferably within a professional‑services environment.
- Minimum 6‑8 years of experience, inclusive of large multi‑stakeholder events.
- Experience with hybrid events and leveraging virtual‑event technology; knowledge of AI technology an asset.
- Strong executive presence and confident engagement with senior stakeholders.
- Must possess negotiation and management skills.
- Must liaise with stakeholders, building consensus and integrating business strategy into event activity.
- Knowledge of Toronto‑region venues and knowledge of catering (food & wine).
- Creative thinking, problem‑solving, and superior attention to detail.
- Highly organized, able to meet tight deadlines.
- Proactive, forward‑thinking, collaborative mindset.
- Advanced knowledge of MS Office (Teams, Word, Excel, PowerPoint).
- Experience using CRM systems and e‑marketing platforms.
- Must be flexible with working hours when required.
Pay Range: $95,000 to $110,000 per annum. Commensurate with experience.
Diversity and Inclusion
At Fasken, we believe in a diverse workplace made up of people with unique experiences and qualities. It is important that all our members find our workplace welcoming and caring. An inclusive workplace creates a fair environment where people are respected and valued.
Accessibility and Accommodation
It is important to our Firm that all its members, including those with disabilities, find our workplace welcoming and supportive. Reasonable accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process.
Background and Reference Checks
Any offer of employment may be conditional upon references and full background checks including a criminal record check, a credit check, employment and educational verifications.
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