Director, Surgical Vision Equipment Portfolio

Job Description

\n Responsibilities\n

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• Lead the development and execution of the global marketing strategy for the surgical vision equipment, digital, and accessories portfolio to drive short and long‑term growth.
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• Plan and oversee critical processes related to business planning, strategic marketing plans, portfolio management and development, market research, new product launches, business performance tracking, multi‑channel marketing, and brand stewardship.
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• Lead global portfolio strategy, positioning, channel, pricing, and lifecycle management.
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• Lead clinical claims and evidence strategy and work with professional education and clinical teams to deliver key messages.
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• Design recommendations for global branding, positioning, and pricing strategies that deliver value.
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• Manage complex customer and competitor analyses in the areas of product preferences, potentials, sales coverage, market size, marketing practices, and trends, and prepare forecasts and recommendations.
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• Lead efforts in industry and society engagement strategy, VOC, user meetings, advisory board, competitive rebuttals, etc.
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• Provide leadership and vision for brands in development, and leverage opportunities with regional partners, customers, Johnson & Johnson brands, and alliances.
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• Oversee performance management of team members and talent development.
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Requirements\n

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• Minimum of a bachelor’s degree.
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• Minimum of 10 years work/business experience.
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• Health care experience.
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• Marketing leadership experience.
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• Proven track record of developing talent with positive leadership characteristics.
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• Experience and successful track record leading product innovation and successful commercialization.
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• Strong strategic marketing fundamentals including positioning, claims, advertising judgment, and customer insights.
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• Strong cross‑functional leadership, ability to set vision and inspire a cross‑functional team.
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• Strong servant‑leader characteristics and mindset, ability to influence cross‑functionally and across regions without direct authority.
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• Ability to interact with a variety of customers – patients, surgeons, Key Opinion Leaders, distributors, and investors/start‑up organizations.
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• Demonstrated ability to lead marketing agencies and inspire strong output.
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• Up to 30% domestic and international travel may be required.
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• Prior Medical Device and/or ophthalmology marketing experience is preferred.
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• Master’s degree in business (or related discipline) is highly preferred.
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• Finance planning experience is preferred.
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• Ophthalmology industry knowledge is preferred.
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• Hardware and software product management skills are preferred.
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• Portfolio branding experience is preferred.
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Core Competencies\n

Demonstrates expertise in global marketing strategy development and execution for surgical vision equipment, with a strong focus on portfolio management, market research, and product commercialization. Proven ability to lead cross‑functional teams and engage with diverse stakeholders in the healthcare sector.

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