Director of Commercial Sales

PFH Technology are seeking a highly strategic, results-driven Commercial Sales Director to lead and aggressively develop our End User Computing (Client Devices) business. Managing a portfolio with revenues in the tens of millions, this role focuses on designing, configuring, and delivering device solutions to enterprise, government, and global customers across Ireland and Europe.

Role Overview

This role occupies a unique and highly strategic position within the organization. The successful candidate will spearhead the expansion of our client devices business across Europe in tight collaboration with our parent company, Ricoh, while simultaneously retaining and growing our stronghold with existing Irish government clients via OGP frameworks.

You will leverage PFH's exceptional operational capabilities, anchored by our 35,000 sq ft build and configuration centre. This facility provides an unmatched competitive advantage, delivering stock holding, imaging, localization, asset management, white-glove Autopilot services, logistics integration, customer onboarding/welcome packs, and strict SLA-based delivery.

Contract: Permanent

Location: Dublin / Hybrid

Key Responsibilities:

• Drive overall EUC growth through existing account expansion and net-new logo acquisition.
• Retain and develop critical public sector business, specifically managing existing Ireland government clients via OGP frameworks.
• Lead the EUC strategy for major strategic accounts.
• Spearhead Ricoh International EUC expansion, collaborating closely with PFH EUC Leads to capture cross-border opportunities.
• Partner with key internal PFH Account Managers to align product and commercial strategies for top-tier clients.
• Own and develop elite-level relationships with tier-one hardware and silicon vendors: Lenovo, HP, Dell, Microsoft Surface, NVIDIA, AMD, and Intel.
• Conduct strategic Meetings and Quarterly Business Reviews (QBRs) to drive joint business strategies.
• Manage end-to-end vendor commercials including bid support, rebate optimization, marketing funds, and ensuring organizational accreditations are maintained.
• Capitalize on Ricoh vendor synergies (working alongside internal stakeholders like M. Flowers) to maximize profitability and market reach.
• Lead the Bid Review & Strategy process for high-value tenders across OGP, Semi-State, Irish Private Sector, and Ricoh International sectors.
• Oversee the creation of compelling tender content, ensuring precise alignment with complex customer requirements.
• Manage aggressive vendor pricing negotiations and craft winning commercial propositions.
• Act as the primary point of escalation for complex commercial challenges and large-scale logistical deployments.

Candidate Profile

• Extensive experience in IT commercial sales leadership, specifically within End User Computing (EUC) and enterprise client devices.
• Proven track record managing multi-million-euro revenue streams and delivering year-over-year growth.
• Deep understanding of the Irish public sector procurement landscape, specifically extensive experience managing and winning business on OGP frameworks.
• Demonstrated ability to negotiate and manage relationships with global OEMs (Lenovo, HP, Dell, Microsoft) and silicon vendors (Intel, AMD, NVIDIA).
• Strong operational acumen, capable of translating customer needs into actionable delivery plans utilizing large-scale configuration and logistics centres (e.g., modern deployment, Autopilot, asset tagging).
• Experience operating within a multinational or matrixed corporate structure, ideally with background in cross-border European sales expansion.

PFH Technology, owned by Ricoh – a Japanese based global ICT company, is a premier provider of end-to-end ICT solutions and a managed services portfolio scaling from SMEs to large Enterprise organisations. We have unrivalled vendor relationships. We can procure, design, deploy and support all your ICT needs.

Our ISO certified Custodian\u2122 Cloud Services and Custodian\u2122 Managed Services provide the technology and expertise to mitigate risk and reduce your costs immediately. We have a nationwide network of over 750 dedicated professionals, ready to meet your ICT needs, with offices in Dublin, Cork and Galway.

We are an equal opportunity employer and value diversity at PFH. We do not discriminate on the basis of age, disability, civil or family status, gender, gender identity or expression, sexual orientation, race, religion, or any other legally protected status.

We are committed to ensuring that individuals with disabilities or access needs are provided with reasonable accommodation during the recruitment process, to perform essential job functions, and to access the full benefits of employment. Please contact us if you require accommodation at any stage

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