Director of Category Intelligence & Trade Marketing (CPG)

Director of Category Intelligence & Trade Marketing (CPG)

*This position requires extensive travel, up to 50%. *Relevant experience from the CPG industry is required, specifically perishable goods*

Vale Group, a nationwide specialized recruitment firm, has partnered with a company based in Doral, FL, who is actively searching for an experienced Director of Category Intelligence & Trade Marketing to work hybrid for an opportunity paying a starting base of $155K, flexible, based on experience and credentials. This role is bonus eligible. This newly created leadership seat reports directly to the Business President and takes ownership of building a category and trade function from the ground up for a fresh-products importer serving grocery chains and mass merchants nationwide.

The right leader will translate retail point-of-sale data into winning category strategies while driving promotional planning and buyer partnerships across the U.S. market.

Requirements of the Director of Category Intelligence & Trade Marketing

• Background in category management and trade marketing within CPG, perishables, produce, or fresh foods
• Demonstrated success leading and developing teams (this role oversees a Manager and two Analysts)
• Hands-on command of syndicated and scan data, including retailer portals
• Established track record partnering with buyers at supermarkets and mass merchants
• 10+ years of progressive experience in the field
• Bachelor's degree in Business, Marketing, or a related discipline preferred
• Bilingual English/Spanish a strong plus
• Ability to travel approximately 50%
• Nielsen or Circana/IRI platforms and advanced Excel required; Power BI or similar analytics tools preferred

Responsibilities of the Director of Category Intelligence & Trade Marketing

• Establish and lead a brand-new Category & Trade Marketing department
• Convert POS and syndicated data into insights driving assortment, pricing, and shelf strategy
• Own promotional planning, trade spend, and in-store execution across national retail accounts
• Build joint business plans and category presentations that position the organization as a trusted advisor to its retail customers
• Manage, mentor, and grow a team of three
• Bring transferable insights from adjacent fresh and consumer-goods categories into the business
• Partner with sales, operations, and executive leadership on commercial strategy
• Present market findings and recommendations directly to the Business President
• Support as needed

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