Director – Insights

• Serve as a senior strategic advisor to clients, translating complex datasets into clear, compelling narratives and actionable recommendations
• Drive the agency’s overarching research approach and embed data-driven methodologies in client campaigns and communications
• Shape the agency’s Point of View by monitoring industry trends and evolving analytics techniques
• Lead comprehensive research and analytics strategies, particularly sophisticated survey research
• Direct research projects from initial design and methodology selection through final analysis and reporting
• Use sophisticated analytical tools to transform raw data into insights that optimize digital and creative campaign performance
• Oversee and mentor analysts and researchers, fostering technical excellence and professional growth
• Manage internal workflows and processes to meet project timelines and allocate resources effectively

Requirements

• 8-11 years of experience in strategy, messaging, market research, or insights roles, preferably in an agency, political, or public affairs environment
• Proven ability to lead teams and manage complex projects in fast-paced environments
• Ability to manage and mentor a team of analysts, fostering a culture of curiosity, rigor, and innovation
• Expertise in research methodologies, including polling, focus groups, in-depth interviews, and digital analytics
• Strong storytelling skills with the ability to distill complex data into clear, persuasive insights
• Experience working with AI supported research methodologies
• Experience working with data visualization tools (e.g., Tableau, Power BI) and analytics platforms
• Experience working crossfunctionally with internal teams (strategy, creative, paid media, and digital) to integrate insights into campaign planning and execution
• Excellent communication and presentation skills
• Strong interest in how to harness AI to strengthen research and make processes more efficient
• Familiarity with voter data, media measurement, and digital campaign metrics
• Advanced degree in a relevant field (preferred)

Core Competencies

Demonstrates expertise in research methodologies and data analytics, with a strong ability to lead teams and manage complex projects. Proficient in transforming complex datasets into actionable insights and compelling narratives that drive strategic decision-making.

Highest-signal resume keywords

• Research Methodologies
• Data Visualization Tools
• Team Leadership
• Storytelling Skills
• AI Supported Research

Hard Skills

• Market Research
• Survey Research
• Polling
• Focus Groups
• In-Depth Interviews
• Digital Analytics
• Data Analysis
• Project Management
• Campaign Performance Optimization
• Complex Data Interpretation

Soft Skills

• Communication Skills
• Mentoring
• Curiosity
• Rigor
• Innovation

Certifications & Qualifications

• Advanced Degree in Relevant Field

Industry Keywords

• Political Environment
• Public Affairs
• Voter Data
• Media Measurement
• Digital Campaign Metrics

Tools & Technologies

• Tableau
• Power BI
• Analytics Platforms

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