Director, Global Campaigns

Overview

As Director of Global Campaigns, you own and elevate Twilio’s multi-channel campaigns across regions to drive awareness and pipeline. You lead cross-functional efforts with product marketing, content, brand, and regional teams to design end-to-end programs that meet business goals. You’ll deploy AI-enabled strategies at scale and build repeatable playbooks to accelerate growth while ensuring messaging resonates globally.

This role combines strategic vision with hands-on execution in a fast-paced, remote-first environment.

Pay / Benefits

• competitive pay
• generous time off
• parental and wellness leave
• healthcare
• retirement savings program
• location-based offerings

• Set the strategic vision for global campaign structure, operations and execution for top campaign motions
• Be accountable to leadership for campaign effectiveness across programs
• Use data-driven project management to allocate resources
• Design end-to-end campaigns targeting specific buyer segments and verticals
• Collaborate with product marketing, content, brand and regional teams to translate messaging into campaigns
• Coordinate cross-functional workstreams to ensure timely results
• Build relationships with stakeholders to enable campaign success
• Develop scalable playbooks and content that works across regions
• Track, measure and report campaign results to stakeholders and executives
• Infuse AI frameworks into campaign models to improve content quality, speed and consistency
• Manage and allocate budget for production resources across campaigns
• Lead a global team across regions from the US to Europe to Asia

• Management experience—ability to lead a team of strategists
• Deep understanding of marketing funnel tactics and metrics by stage, PLG model and funnel
• Understanding of enterprise buying cycles, sales processes and stakeholders in B2B tech
• Self-starter in a fast-paced, collaborative, high-growth environment
• Ability to manage multiple work streams and maintain leadership presence
• Strategic thinker with strong attention to detail
• 8+ years as a campaign strategist in B2B or tech
• Proven experience delivering integrated programs and managing tools, processes and assets
• Exceptional verbal and written communication to drive alignment
• Ability to work with cross-functional teams and executives to ensure consistent content
• Advocate for trust, feedback, communication and transparency

• strong communication skills
• collaboration and relationship-building
• strategic thinking
• attention to detail
• experience with AI, design and analytics tools
• digital marketing tools and platforms: Tableau, Salesforce, AEM, Google Analytics, LinkedIn Campaign Manager, Meta Ads Manager, Canva