Digital Marketing Specialist

We are looking for an experienced, commercially driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across both customer acquisition and existing-client channels.

This is a hands-on role covering paid advertising, lead generation, CRM, email, SMS, WhatsApp, automation, analytics, conversion, retention and reactivation. Experience in forex, CFDs, fintech, financial services, crypto, payments, iGaming or other high-volume digital acquisition businesses is a strong advantage.

This is a fully remote position. As the role requires close collaboration with the Malta-based team, candidates must be able to work with working hours that align with the Malta time zone.

Key Responsibilities

Digital Advertising & Paid Acquisition: Plan, launch, manage and optimize paid digital campaigns across channels including but not limited to:

·   Google Ads

·   Meta Ads - Facebook & Instagram

·   TikTok Ads

Continuously monitor and optimize CPC, CPL, cost per registration, CPA, first-time depositor cost, conversion rate, ROAS and customer acquisition cost. Identify underperforming campaigns quickly and reallocate budgets toward stronger audiences, creatives, geographies and channels.

Email Marketing: Plan, build and execute email marketing campaigns targeting different stages of the customer lifecycle, including:

·   New prospect campaigns

·   Registration follow-ups

·   KYC completion campaigns

·   Non-depositor and deposit campaigns

·   Client activation and trading-activity campaigns

·   Dormant-client reactivation

·   Product launches, educational content and promotions

·   Loyalty campaigns

·   Events and webinars

·   IB and affiliate communications

·   Client retention campaigns

Own audience segmentation, subject lines, email copy, templates, calls to action, scheduling, deliverability, A/B testing and campaign reporting. Track delivery rate, open rate, CTR, conversion, unsubscribe rate, deposit conversion and revenue generated per campaign.

WhatsApp & Messaging Campaigns: Work with approved WhatsApp Business platforms and CRM automation tools to develop structured messaging journeys such as welcome flows, registration follow-up, non-depositor flows, dormant-client reactivation, client support-to-sales journeys, IB onboarding, partner activation and promotional campaigns.

Marketing Automation: Help design and operate automated marketing workflows using triggers based on actions such as:

·   Registration

·   KYC completion

·   First deposit

·   Deposit failure

·   No deposit

·   First trade

·   Trading inactivity

·   Withdrawal

Campaign Strategy & Execution: Turn marketing objectives into structured campaigns.

The Digital Marketing Specialist is expected to take ownership from campaign planning through execution and reporting.

• 2+ years of professional digital marketing experience

• Fluent in English and Spanish

• Strong experience managing paid advertising campaigns

• Strong experience with email marketing, SMS or messaging campaigns

• Experience with CRM or marketing automation

• Strong understanding of digital funnels

• Experience with audience segmentation and retargeting

• Experience working with campaign KPIs and budgets

• Ability to manage multiple campaigns simultaneously