Digital Marketing Manager - Prop Trading

Overview

As Digital Marketing Manager for ThinkCapital, you will lead paid acquisition across multiple channels to drive trader onboarding and revenue. You’ll optimize multi-market campaigns, work with creative and analytics teams, and use data to improve efficiency, conversion and attribution. You’ll own tracking, measurement, and reporting to inform strategy and scale performance.

This role sits at the intersection of marketing, analytics and product, shaping how we reach and convert traders in a data-driven business.

• Manage and optimise paid acquisition campaigns across Google Ads, Meta Ads and other digital channels (Reddit, Snapchat, Quora, programmatic).
• Launch multi-market campaigns with prospecting, retargeting, audience segmentation and lookalike strategies.
• Monitor performance, adjust budgets, bidding, targeting, messaging and creative to improve acquisition and conversion.
• Collaborate with Creative and Marketing teams to develop and test high-performing creatives and messaging.
• Track and optimise metrics including CPA, CAC, ROAS, conversion rates and LTV; run A/B tests across creative, audiences, ad copy and landing pages.
• Analyse funnel performance to identify efficiency improvements and opportunities to scale; build performance dashboards and actionable recommendations.
• Manage and support tracking and attribution across GA4, GTM, Meta Pixel, Conversion APIs and related platforms.
• Monitor conversion journeys and troubleshoot tracking discrepancies with Analytics, Product and Technology teams.
• Support campaign execution and measurement across programmatic platforms and DSPs.

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, Analytics, or a related field.
• 3–6+ years of experience in digital marketing, paid media or performance marketing.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Experience with Reddit, Snapchat, Quora or programmatic advertising.
• Strong understanding of performance marketing metrics, acquisition funnels, retargeting and conversion optimisation.
• Practical experience with GA4, Google Tag Manager, Meta Business Manager and Looker Studio.
• Good understanding of tracking, attribution, pixels, event tracking and conversion measurement.
• Strong analytical skills with the ability to interpret performance data and make commercially focused optimisation decisions.

• data-driven
• commercially minded
• collaborative
• Google Ads
• Meta Ads
• GA4