Digital Copywriter

Job Description

Key Responsibilities

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● Write compelling copy across WhatsApp, SMS, push notifications and in-app messaging.

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● Create high-converting copy and scripts for Meta & YouTube ads, landing pages and other digital acquisition campaigns.

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● Develop lifecycle communication across onboarding, lead nurturing, referral and reactivation journeys.

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● Write ad headlines, primary text, video scripts and landing page copy that improve campaign performance.

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● Collaborate with marketing teams to translate customer insights into effective messaging for different audience segments.

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● Continuously optimise copy through A/B testing and performance analysis.

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● Ensure all communication is clear, concise, on-brand and aligned with UX and compliance requirements.

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● Maintain and evolve SolarSquare's tone of voice across digital channels.

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Requirements

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● 2–5 years of copywriting experience in CRM, performance marketing or digital marketing.

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● Strong portfolio demonstrating both lifecycle and acquisition campaigns.

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● Excellent writing, editing and proofreading skills in English and Hindi.

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● Experience writing for WhatsApp, Meta ads, YouTube and other digital channels.

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● Understanding of customer journeys, consumer psychology and direct-response copywriting.

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● Familiarity with A/B testing and performance metrics such as CTR, CVR and CPL.

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● Ability to work cross-functionally in a fast-paced environment and manage multiple projects simultaneously.