Demand Generation Manager

Enso Recruitment are delighted to be partnering with a growing B2B SaaS business in the financial services space who are looking to bring on a dedicated Demand Generation Manager on board.

The Opportunity

This is a fantastic opportunity for an experienced, hands-on marketer who enjoys building things from the ground up and wants genuine ownership of a demand generation function.

You'll lead the Account-Based Marketing strategy from scratch, working closely with Sales to drive measurable pipeline impact across a portfolio of priority accounts.

This role is ideal for someone who's equally comfortable thinking strategically and rolling their sleeves up to get things done.

Key Responsibilities

• Design and execute tiered ABM programmes targeting priority accounts across new logo and whitespace opportunities
• Build quarterly campaign plans using intent signals and account data from HubSpot and Salesforce
• Develop campaign briefs, assets, and playbooks to ensure a seamless handoff between marketing and sales
• Coordinate bespoke landing pages, email sequences, and webinars to support campaign execution
• Build dashboards to track ABM engagement, pipeline influence, meetings booked, and opportunities created
• Deliver clear, regular reporting that demonstrates programme ROI and informs ongoing strategy
• Use Gong insights to identify patterns in buyer behaviour, objections, and wins
• Support customer marketing through nurture programmes for at-risk and expansion accounts

About You

• 3+ years' experience in B2B SaaS demand generation or digital marketing, with a strong track record of delivering pipeline results through ABM or enterprise account programmes
• A strategic thinker who is equally comfortable executing
• Hands-on experience with HubSpot and Salesforce
• Confident reviewing call data and translating insights into content and sequences that resonate with buyers
• A strong collaborator who works well within small, cross-functional teams
• Self-directed and fully comfortable working remotely

Benefits

• Flexible, Hybrid Working
• Discretionary Bonus
• Great PTO
• Private Health Insurance including Dental and Optical cover
• Training and Development Opportunities
• Pension

To find out more about this opportunity, hit Apply or reach out to a member of the Enso Recruitment team today!

Skills:
B2B SaaS Account Based Marketing

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