CX Integrations Manager

Overview

In this role you design and deliver segmented, high-converting web experiences across brands to lift cross-sell and monthly recurring revenue. You own the build and deployment engine for campaign pages and tracking, coordinating Marketing, UX, Product, and Engineering. You lead a small specialist team, ensure quality and performance, and translate marketing needs into practical technical briefs.

You contribute to process improvements and platform standardisation while staying delivery-focused and customer-obsessed.

• Build and deploy campaign landing pages and web assets across CMS platforms; oversee tracking setup (GTM, GA4, pixels) and quality assurance
• Lead two CX Integration Specialists, prioritising high-impact builds and removing blockers
• Develop and maintain standards, QA checklists, templates, and reusable components across diverse tech stacks
• Translate marketing segmentation requirements into implementable technical briefs and manage cross-functional collaboration between Marketing and Technical teams
• Identify high-value segmentation opportunities, create a prioritised roadmap, and partner with CRO, Paid Media, and Campaigns to run experiments
• Drive data-driven personalization and scalable journey optimization using automation and AI-enabled workflows
• Maintain delivery velocity across brands while upholding quality, tracking accuracy, and brand consistency
• surface build friction to inform future standardisation discussions with UX as a collaboration partner
• Foster a quality-first, test-and-learn culture within the team

• Experience-design instinct and ability to articulate commercial impact
• Commercial fluency with cross-sell and recurring revenue concepts
• Experimentation-led mindset with ability to design and interpret segmented experiments
• Technical breadth across WordPress, HubSpot CMS, and custom platforms; ability to navigate unfamiliar tech
• Attention to detail and quality in UX and tracking; ability to spot issues
• Strong bridge-building capabilities between marketers and developers
• Familiarity with web performance, mobile responsiveness, and pixel-tracking standards

• Collaborative mindset
• Analytical thinking
• Clear communication
• WordPress
• HubSpot CMS
• custom CMS platforms