Creator Onboarding Executive

Job Description: Creator Onboarding (Hindi Markets)

Position Title: Senior / Lead – Creator Onboarding (Hindi Markets)

Department: Creator Onboarding

Location: Mumbai

Position Overview

We are looking for a highly persuasive, network-savvy, and result-oriented Senior / Lead – Creator Onboarding with a specialized focus on Hindi content markets across Tier A, B, and C regions. This role centers strictly on creator acquisition, talent negotiation, and exclusive creator onboarding for our influencer marketing vertical. (Note: Ongoing brand campaign management and influencer partnerships are managed separately by a dedicated team).

Your core mandate is to identify, pitch, negotiate, and onboard 30 Hindi content creators to work exclusively with Divo within a 3-month timeframe. You will bring creators into Divo's network under 100% exclusive contracts for all their influencer marketing campaigns.

Core Responsibilities

1. Target-Driven Creator Onboarding (30 Creators in 3 Months)

• High-Velocity Onboarding: Hit the aggressive target of onboarding 30 exclusive Hindi creators within 90 days for influencer marketing monetization.
• Exclusive Contracting: Pitch, negotiate, and close 100% exclusive contracts, ensuring creators commit to working purely with Divo for all brand deals and influencer marketing activations.
• Full-Funnel Onboarding: Manage the entire onboarding lifecycle—from initial outreach, pitching Divo’s commercial value, negotiating contract terms, to final document execution and database integration.

2. Hindi Creator Sourcing & Pipeline Management

• Regional Creator Scouting: Proactively discover high-potential, fast-growing Hindi content creators across YouTube, Instagram, and other digital platforms.
• Tiered Market Coverage: Scout emerging voices, vloggers, regional comedy, entertainment, lifestyle, and gaming creators across Tier A metros or Tier B/C Hindi belts (e.g., UP, MP, Bihar, Rajasthan, Haryana, Delhi NCR, Mumbai).
• Pipeline Management: Maintain a high-volume, structured funnel of prospective Hindi creator leads to ensure a continuous stream of closed onboarding deals.

Key Performance Indicators (KPIs)

• Onboarding Volume: Successfully onboard 30 exclusive Hindi creators in a 3-month span.
• 100% Exclusivity Rate: Ensure all onboarded creators sign exclusive influencer marketing contracts with Divo.
• Lead-to-Onboard Conversion: Maintain high conversion velocity from initial creator pitch to final signed contract.
• Market Coverage: Penetrate key Hindi creator clusters across Tier A, Tier B, or Tier C markets.

Qualifications & Requirements

• Experience: Minimum 5 to 7 years of direct experience in Creator Onboarding, Creator Acquisition, or MCN Talent Sourcing, with a primary focus strictly on onboarding creators.
• Core Market Focus: Proven track record in onboarding Hindi creators across Tier A, Tier B, or Tier C markets (experience across all tiers is welcome, but strong expertise in any tier cluster is valid).
• Exclusive Deal Expertise: Deep knowledge of creator mindsets, influencer marketing economics, contract terms, and closing 100% exclusive onboarding agreements.
• Language & Communication: Native or highly fluent in Hindi, with exceptional persuasive skills and cultural context to build instant trust with creators.
• Execution & Velocity: Proven ability to work in a fast-paced environment and achieve high-volume onboarding targets under tight timelines.