Creative Manager

About Only What's Needed Most brands ask consumers to trust them. We're building one that asks consumers to verify us. Only What's Needed exists to make India protein sufficient. We build products with people, share our decisions in public, and believe facts matter more than marketing claims. We're looking for someone who wants to help build that institution. The Role: We're looking for a Creative Manager who can act as a creative right hand to the brand team. This is a role for someone who can think big, execute fast, and move comfortably between brand campaigns, product launches, partnerships, content strategy, and everyday creative problem-solving. One day you could be shaping a national campaign. The next, building a content system that helps millions understand what's actually in their food.

You'll work closely with founders, creators, agencies, designers, and content teams to ensure everything we put out into the world is strategically sharp, creatively ambitious, and unmistakably OWN. What You'll Do: Lead creative development across brand campaigns, launches, partnerships, and special projects Build and evolve OWN's content strategy across platforms Translate business priorities into compelling creative ideas and communication frameworks Develop campaign narratives, content pillars, and platform-specific storytelling approaches Manage and mentor internal and external creative talent Brief and collaborate with designers, writers, filmmakers, creators, and agency partners Ensure consistency across all brand communication while continuously pushing the quality bar higher Spot cultural opportunities, trends, and conversations that are relevant to the brand Turn complex nutrition and food industry topics into clear, engaging communication Work closely with leadership to shape how the brand evolves over time What We're Looking For: 5-6 years of experience in a creative, strategy, or brand role Strong campaign thinking and content instincts Ability to move between long-term brand building and day-to-day execution Comfortable managing multiple projects simultaneously Someone who enjoys building, not just operating High ownership and low ego Excited by the idea of creating work that can genuinely influence consumer behaviour Bonus Points If: You have experience working on consumer brands You understand food, health, nutrition, or wellness categories You've built content ecosystems, not just individual campaigns Why Join: This isn't a role where you'll optimize existing playbooks, You'll help write them. If the idea of building one of India's most transparent consumer brands excites you, we'd love to hear from you.