Creative Director

The Role

We are seeking a visionary and strategic Creative Director with 10+ years of experience in beauty or personal care to lead and elevate our brand’s creative expression across all touchpoints. This role will define, protect, and evolve the brand’s creative vision—ensuring consistency, cultural relevance, and premium execution across campaigns, content, packaging, and brand systems. The ideal candidate is both a conceptual thinker and hands‑on creative leader, with deep expertise in art direction, design, packaging, and brand identity development.

They bring a refined aesthetic, strong storytelling instincts, and experience building modern brands in a competitive landscape. Must have extensive management experience; this person will be managing a team in London and New York.

In this role you’ll get to: Creative Vision & Brand Stewardship

• Own and evolve the overarching creative vision and visual identity of the brand
• Translate brand strategy and positioning into compelling, distinctive creative systems
• Ensure cohesion and excellence across all channels (digital, social, retail, e‑commerce, experiential, PR, packaging)
• Serve as the guardian of brand standards and visual consistency

Campaign & Content Leadership

• Oversee the ideation, development and execution of 360° campaigns including seasonal launches, product drops, and brand initiatives
• Partner closely with Product, Brand Strategy, Marketing and Sales teams to translate commercial objectives into compelling creative work
• Oversee photoshoots, video productions, and content creation (on‑set direction and post‑production oversight)

Design, Packaging & Branding

• Oversee the design and development of packaging systems and product branding
• Oversee visual identity updates, sub‑brand creation, and line extensions
• Collaborate closely with product development to ensure packaging and product design aligns with innovation strategy and brand codes
• Maintain high standards of craftsmanship, detail, and materiality

Team Leadership & Cross‑Functional Collaboration

• Lead internal and cross‑functional creative processes to ensure efficiencies and alignment in delivering creative against business objectives
• Present creative strategy and executions to senior stakeholders, articulating both the creative ambition and the commercial rationale
• Build, mentor and inspire a high‑performing creative team, fostering a culture of craft, curiosity and constructive challenge
• Support the team in managing external agencies, freelancers, photographers, stylists and production partners
• Partner cross‑functionally with Marketing, Product, Brand and Sales to align creative with business objectives
• Manage timelines, budgets, and creative workflows efficiently

What We’re Looking For

• 10+ years of experience in creative leadership, art direction, or design at a top agency or consumer brand (beauty or personal care a plus), with 7+ years of management experience
• A portfolio showcasing exceptional art direction, design systems, and visually distinctive brand work
• Strong leadership experience managing and developing creative teams
• Mastery of design tools including Figma, InDesign, Photoshop
• Experience leading global campaigns and adapting creative for regional markets
• Confidence presenting to senior leaders and advocating for bold, elevated creative work
• Strong communication skills
• A collaborative mindset and passion for mentoring and growing creative talent
• Experience in video art direction, storyboarding, and directing visual narratives

The good Stuff

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• Salary from £75,000
• Performance‑related bonus of 15% based on annual salary
• 27 days holiday, with the option to buy or sell holiday days
• ❤️ 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible bank holidays—choose the standard bank holidays or swap them for dates that are more meaningful to you
• ♂️Free in‑office massages
• Enhanced family policies
• Supportive Period & Menopause Policies
• Enhanced pension scheme