Creative Director

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

• We’ve funded over $110 billion in loans (more than any other fintech in the US!)

• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

• Better’s propriety AI platform makes us an award-winning lender:

  • Fintech Breakthrough Award 2025: Best Lending Innovation

  • Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

  • Yahoo! Finance (2025): Best Online Mortgage Lender

  • Money Magazine (2025): Best for fast closing

  • Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

A Better Opportunity

We’re looking for a Director of Brand & Creative Strategy to lead end-to-end creative for the Marketing organization. This is a hands‑on leadership role, managing a lean in‑house team while remaining deeply involved in execution.

This role is ideal for a creative leader who can bring clarity to complexity, balance brand and performance, and build scalable creative systems within a regulated fintech environment. You’ll play a key role in elevating the Better brand and driving measurable growth.

Responsibilities

• Lead the end‑to‑end creative process from insight and strategy through briefing, concepting, production, and launch

• Develop and execute a cohesive brand and performance marketing strategy that differentiates Better in the market

• Serve as the steward of the Better brand across all touchpoints, ensuring high‑quality, on‑brand, and performance‑driven creative

• Lead and mentor a lean, high‑impact in‑house creative team, driving strong creative judgment, accountability, and growth

• Oversee external agencies and freelancers to ensure work meets quality, brand, and performance standards

• Establish and uphold a high creative bar, ensuring all work meets expectations before release

• Execute and guide creative across channels including web, landing pages, paid social, display, video, direct mail, content, and OOH

• Build scalable creative systems and workflows that enable speed, consistency, and business growth

• Partner cross‑functionally with Growth, Product, Lifecycle, Sales, and PR to bring the brand to life across initiatives

• Leverage cultural insights, consumer behavior, and creative trends to inform positioning and campaign development

• Foster a test‑and‑learn mindset to continuously improve creative performance

• Integrate AI tools and workflows to increase creative output, speed, and effectiveness

• Inspire creativity and innovation across the organization to support growth and differentiation

Qualifications

• 7+ years leading brand and creative strategy with measurable results

• Experience managing in‑house creative teams and full‑funnel campaigns

• 5+ years of people management experience

• Strong performance marketing and brand strategy experience

• Expertise in Figma and Adobe Creative Suite

• Experience across digital, social, video, web, print, and OOH

• B2C experience required; tech or fintech experience preferred

• Experience in fast‑paced or agency environments a plus

• Comfort working in regulated industries

• Experience leveraging AI tools in creative workflows

• Ability to work onsite five days per week in NYC

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