Creative Art Director

Company Description India’s Future Investors (IFI) is India’s Money Entertainment TV Reality Show, where real-time money decisions are tested under pressure-filled challenges. The show blends financial intelligence, human behavior, competition, and entertainment to reveal how people think and act when stakes are high. IFI’s format uses money, time, and pressure to uncover character and identify India’s “Money Rockstar.” Audiences are invited not only to watch, but also to participate, compete, and follow the journey as the search for India’s Future Investors unfolds.

Role Description The Creative Art Director will lead the visual identity and creative expression of India’s Future Investors across on-air episodes, digital content, and promotional campaigns. This full-time, on-site role in Noida involves developing and executing overarching creative concepts, supervising graphic design and art direction, and ensuring brand consistency across all touchpoints. The person in this role will collaborate closely with producers, directors, writers, and marketing teams to translate storylines and financial concepts into compelling visual narratives.

Daily responsibilities include briefing and guiding creative teams, reviewing designs and animations, maintaining brand standards, and adapting visuals for multiple platforms. The Creative Art Director will also participate in brainstorming sessions, manage creative timelines, and support production needs to meet broadcast and campaign deadlines.

IFI TV Show is building its in-house digital marketing team, and we’re looking for a Creative Art Director to lead the visual ideas behind our campaigns.

Your mission: create compelling campaigns that expand the show’s reach, build excitement, and inspire participants to register.

What you’ll do

• Develop creative concepts for participant registration campaigns, show promotions, and digital content.

• Translate marketing objectives into clear creative briefs, mood boards, visual references, and storyboards.

• Guide graphic designers, content creators, videographers, and reels editors from concept to final delivery.

• Set the visual direction for banners, social posts, ad creatives, reels, promos, and thumbnails.

• Build and maintain a consistent visual identity for IFI across digital platforms.

• Review and approve designs and videos, ensuring strong execution and clear calls to action.

• Collaborate with the Digital Marketing Head and Performance Marketing Manager to test ideas and improve campaign results.

• Stay hands-on with design when needed and manage creative delivery against campaign deadlines.

Who we’re looking for

• Proven experience in art direction or creative leadership for large-scale TV shows, television networks, or media and entertainment brands.

• A strong portfolio demonstrating original campaign concepts and their execution across static and video formats.

• Experience guiding designers and video teams with clear, actionable feedback.

• Strong understanding of typography, composition, colour, visual storytelling, and branding.

• Ability to create both attention-grabbing entertainment content and advertising that drives registrations.

• Proficiency in relevant design tools, with a working understanding of video editing and motion graphics.

How to apply

Send us a LinkedIn message with your CV and portfolio. Include two or three relevant campaigns, explain your personal contribution, and share any measurable results.

Please include work that demonstrates your creative thinking—from the initial idea to the finished campaign.

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