Chief Marketing Officer

Job Title: Vice President Marketing / CMO

Location: New York, NY (Hybrid)

Salary: $150,000 - $300,000 + Bonus

Skills: Brand Strategy & Development, Organic Social Media & Content, Restaurant / Hospitality Marketing, Field & Local Store Marketing, Brand Partnerships & Collaborations, PR & Earned Media, Grand Opening / Market Launch Strategy, CRM, Loyalty & Customer Retention, Performance Marketing & Marketing Analytics, Cultural Marketing / Influencer & Creator Partnerships

About Company / Opportunity

Fast-growing, founder-led burger concept that has built a strong following through a simple, high-quality product and an authentic neighborhood identity. Since launching in 2021, the brand has grown from a single New York City location to 30+ restaurants across multiple East Coast markets, with an aggressive expansion plan underway.

The company has developed genuine cultural momentum by staying connected to street culture, sports, music, nightlife, and local communities. With significant growth ahead, this is an opportunity to join a brand that is still entrepreneurial and hands-on while having enough scale and visibility to make a major impact.

The next phase is focused on building brand awareness, driving same-store sales, creating standout local marketing, and developing a repeatable playbook for new-market expansion. This is a highly visible leadership role where marketing will have a direct connection to restaurant traffic, sales, and long-term brand growth.

This is a high-impact VP Marketing / CMO opportunity for a fast-growing, culturally relevant restaurant brand entering its next stage of expansion. The role will own the full marketing function, with a heavy emphasis on brand building, organic social, local-store marketing, partnerships, PR, and driving measurable restaurant sales.

This is not a traditional corporate marketing role. The ideal leader will be hands-on, highly creative, culturally connected, and comfortable executing in the field—from developing a viral social campaign to leading a grand opening or building a neighborhood partnership strategy.

Over the first 12–18 months, the focus will be on personally building the marketing playbook, proving what works, and creating repeatable strategies that can scale across new markets. The successful candidate will have significant ownership and direct access to senior leadership, with marketing performance ultimately measured by same-store sales, transaction frequency, successful new-store launches, brand awareness, and earned attention that converts into traffic.

Responsibilities

• Own Brand Strategy & Creative Direction — Define the brand voice, visual identity, messaging, and how the brand shows up across digital, social, stores, partnerships, and the community.
• Lead Organic Social & Content — Drive Instagram, TikTok, and other social channels with content designed to build cultural relevance, engagement, and ultimately restaurant traffic.
• Build the Grand Opening Playbook — Create a repeatable strategy for launching new locations, from pre-opening buzz and creator engagement to opening-day activations and ongoing local marketing.
• Drive Local Store Marketing — Develop neighborhood-specific initiatives, including partnerships with local businesses, creators, events, nightlife, and community organizations.
• Develop Brand Partnerships — Build and manage relationships across sports, entertainment, music, culture, local businesses, influencers, and strategic partners.
• Own PR & Earned Media — Generate press, collaborations, sponsorships, and cultural moments that increase awareness without relying heavily on paid media.
• Lead Loyalty & CRM Strategy — Develop programs and lifecycle marketing initiatives focused on increasing frequency, retention, and customer lifetime value.
• Oversee LTO & Menu Marketing — Partner with culinary and operations teams to launch and promote new menu items, limited-time offers, and seasonal initiatives.
• Manage Paid Media & Delivery Platforms — Oversee the brand's presence and marketing strategy across Uber Eats, DoorDash, Grubhub, and other relevant channels.
• Develop Merchandise Strategy — Use merchandise strategically around store openings, partnerships, influencer campaigns, and broader brand-building initiatives.
• Own Marketing Analytics & Performance — Track the connection between marketing activity and business results, using sales, traffic, transaction frequency, and customer data to continually optimize the strategy.
• Build the Marketing Function — Establish the marketing playbook, processes, priorities, and eventually the team needed to support continued growth across new markets.
  

Must-Have Skills

• Brand Building & Cultural Marketing — Proven ability to build brand awareness, cultural relevance, and organic buzz through creative campaigns, social, partnerships, and earned media.
• Restaurant / Multi-Unit Marketing & Local Store Growth — Experience driving traffic and sales across multiple locations, including grand openings, local-store marketing, community partnerships, and market expansion.
• Hands-On Marketing Leadership & Data-Driven Execution — Able to personally execute strategy while connecting marketing initiatives to measurable business results, including same-store sales, transaction frequency, retention, and customer growth.

Nice to Have Skills

• Sports, Music, Nightlife & Street Culture Connections — Strong network and credibility within cultural, entertainment, sports, creator, or nightlife communities.
• Influencer, Creator & Brand Partnership Experience — Proven success developing collaborations, pop-ups, sponsorships, and creator campaigns that generate meaningful attention and traffic.
• Fast-Growth / Emerging Brand Experience — Experience scaling marketing for a high-growth restaurant, lifestyle, consumer, or hospitality brand where the candidate had significant hands-on ownership and limited resources.

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