Brand Manager

Role Summary We’re hiring a Brand Manager to manage and own the end-to-end relationship with premium global consumer electronics brands we represent in India. This is an end-to-end commercial role — you will lead strategy, forecasting, Go to market, SOP’s, ecommerce, retail activations, marketing, launches and post-sales coordination. You will act as the primary SPOC (Single point of contact) and domain bridge between brand HQ and our India teams.

What you will own (Responsibilities) Strategy, Planning & Enablement Own the annual brand P&L, GTM roadmap, seasonal plans, content, updates, reviews, brand liaising and pricing strategy. Define target segments, shopper journeys and premium positioning for India. Act as enabler for brand take-off and SPOC for strategic brand coordination.

Commercial, Channel & Stakeholder Management Manage distributor relationships, B2B partners, and large retail/omnichannel accounts with the Sales team. Drive distribution expansion across modern retail, specialty stores, and online retailers; onboard and manage key accounts. Own trade promotions, credit note processes, incentives, and reconciliations in partnership with Finance.

Coordinate cross-functional teams including Sales, E-commerce, Marketing, L&D, Finance, Supply. Chain, Operations, and Service, acting as SPOC across internal stakeholders. Lead collaboration with external agencies (creative, media, PR, merchandising, influencers) and oversee vendor performance as SPOC for external partners.

Mystery Shopping Plan and execute mystery shopping exercises across retail touchpoints. Execute customer experience, staff interaction, and ensure compliance in conformation with brand guidelines. Identify gaps in service delivery and retail execution with an aim towards suggesting corrective action.

Share insights with relevant teams to drive improvements and maintain premium brand standards. Ecommerce & Performance Marketing Collaborate with the E-com team to own marketplace strategy (assortment, A+ content, DSP/ads, deal participation) as SPOC for brand e-commerce initiatives. Product Launches & Merchandising Lead product launch planning and execution (timelines, inventory, retailer readiness, collateral, PR, launch events) with cross-functional support.

Implement in-store merchandising standards, visual merchandising, and retail staff training via the sales/merchandising team & audits. Own & maintain demo inventory for the various purposes. Act as SPOC for product launch coordination with HQ and partners Operations & After-sales Coordinate logistics and forecasting to prevent stockouts/overstocks; work with operations and SCM on lead times.

Conduct random customer calls for problem identification and suggest suitable measures for correction. Manage RMA coordination with service. Maintenance of tech specs and the relevant statutory and regulatory paperwork.

Reporting & Analytics Deliver weekly/monthly revenue forecasts, SKU-level sell-through, inventory days, channel margins and campaign ROI. Prepare board-ready presentations for HQ and internal leadership as SPOC for brand reporting and escalations. Success metrics (KPIs) YoY revenue growth for brand(s).

Improvement in gross & channel margins. Sell-through rate and inventory turns. Marketing ROI (ROAS) and campaign conversion lifts.

On-time product launches & channel readiness. Reduction in after-sales escalations; improved CSAT. Mystery shopping scores and retail compliance metrics.

Required experience & skills 10 – 12+ years in brand management / commercial roles within consumer electronics, premium lifestyle, sports tech, or FMCG/retail. Strong commercial skills: forecasting, pricing, P&L ownership, advanced Excel, Power Point & Canva. Hands-on in product launches, trade promotions and retail activations — with experience delegating and coordinating across teams.

Excellent presentation (PowerPoint/Canva) and stakeholder management skills. Analytical mindset — comfortable using sales analytics, GA, and CRM basics. Willingness to travel domestically for Recces, rollouts, and events.

Nice to have MBA or relevant postgrad. Prior exposure to post-sales / warranty reconciliation & RMA. Experience with premium global brands; knowledge of sports/health wearables preferred.

Personal attributes Collaborative leader with high ownership — able to delegate and partner across teams. Clear, persuasive communicator and negotiator (both oral & written). Comfortable in a fast-paced, boutique importer/distributor environment.

Results-driven, organized, and pragmatic. Reporting & location Reports to: Head of Business / Director (with dotted line to head of marketing). Location: New Delhi (office-first) with frequent domestic travel.

Individual contributor; Cross-functional role — manages agencies and coordinates countrywide Sales/E-com teams.