Brand Development Manager

Overview

In this role you drive growth for a globally recognized spirits portfolio in the On-Trade sector. You will lead key on-trade accounts, shape growth plans, and collaborate with marketing to deliver standout brand activations at point-of-sale. Your work will strengthen relationships with buyers and distributors while negotiating profitable terms.

This position offers exposure to a premium brand and a dynamic, collaborative culture focused on market expansion and performance.

• competitive salary
• performance-based bonuses
• opportunities for development
• globally recognized brand
• collaborative culture
• dynamic and exciting industry

• Win and manage key On-Trade accounts, securing listings and driving sales
• Develop and execute a strategic growth plan to identify opportunities and strengthen partnerships
• Collaborate with marketing to deliver impactful activations and strong brand presence at POS
• Build long-term relationships with buyers, distributors, and retail decision-makers
• Negotiate commercial terms, promotions, and trade agreements to grow revenue and profitability
• Monitor market trends, competitor activity, and sales performance to refine strategies

• Proven track record in On-Trade sales within spirits/drinks/FMCG
• Strong understanding of the on-trade sector with a network across independent and multi-site groups
• Commercially astute with experience in account management, business development, and negotiations
• Ability to lead trade marketing initiatives and drive brand activations
• Entrepreneurial mindset with autonomous work style and collaborative spirit
• Passion for premium spirits and brand-building

• Entrepreneurial mindset
• Collaborative team player
• Strong relationship building
• On-Trade account management
• Trade marketing initiatives
• Brand activations